Avios and British Airways are launching a new virtual reality campaign to encourage people to collect Avios when booking flights to Madrid with British Airways. The campaign features a 360-degree VR video allowing users to visit the city from the comfort of their own sofa. 

Created by Soul, the video centres on 360 degree footage exploring lots of different locations in Madrid, including the Temple of Debod, San Miguel Market and Retiro Park.

Viewers can immerse themselves by exploring a full 360 degree view of parts of the city and learn interesting facts, such as the location of Botin, the oldest restaurant in the world.

The campaign focused on an ad in the March edition of The Sunday Times Travel Magazine published last weekend, which will drive people online to watch the video. The magazine will also come with Avios and British Airways branded Google Viewers in Tesco stores to provide a convenient and engaging VR experience.

Additionally, Avios and British Airways have partnered with performance agency iProspect to push the video out via YouTube, TrueView ads and 15-second 360 teaser videos on Facebook.