British Airways Executive Club members could be even closer to unlocking exciting travel rewards by earning up to double Avios this month when shopping at selected retailers, including H&M and John Lewis on Avios e-store.

Until the beginning of March, members of the loyalty programme can collect up to twice as many Avios when they shop online through the hundreds of retailers available on the Avios eStore. As a result, they can boost their balance and transform everyday spending into an array of travel rewards such as flight redemptions, upgrades, hotels, car hire and other experiences at some specific retailers.

In addition, they can also earn double Avios at both Twickenham Stadium and the England Rugby store. The airline is the official partner to England Rugby and ‘principal partner’ to Twickenham Stadium.

Niall Rooney, loyalty manager at British Airways, said: “We’ve made it even easier for our Executive Club members to increase their balance and top up their holiday fund, thanks to this fantastic offer of up to double Avios per GBP 1 (USD 1.30). The hardest part is choosing where the next getaway is – whether it be a spring break or a summer holiday.”