The move sees Budget Car Rental return to its original Japanese GSA of 13 years from 1996- 2009.

Hiromi Ichikawa, president of Jeiba Corporation said: “Our new license commenced in November 2018, and we are excited to support Budget in its continued expansion in Japan. Our previous experience working with Budget means that we understand the vision and values of the mobility solutions provider and the correct approach to serving the value-conscious customer.”

GSA, Jeiba Corporation will be responsible for delivering value through first-class customer service and promoting Budget products to general outbound travel customers and business customers with the aim of being the go-to car rental company for Japanese travellers.

“Japanese customers enjoy self-drive road trips and authentic travel experiences”

Mark Servodidio, president, International, Avis Budget Group, said: “Japan is an important market for Budget. We know Japanese customers enjoy self-drive road trips and authentic travel experiences, both domestically and when visiting other destinations including the US, the island of Hawaii, Europe and closer to home in Asia.

“Importantly, they also enjoy good value, quality vehicles and strong customer service – the ethos of the Budget brand.”

“Jeiba Corporation has a strong track-record in providing services for outbound travel”

“The Jeiba Corporation has a strong track-record in providing services for outbound travel related companies, bringing experience and synergies that not only match our customer oriented ethos and high-standard delivery, but will also strengthen this partnership. We are looking forward to offering the best solutions for Japanese customers, wherever they are travelling.”