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China drives Singapore tourism growth in 2013

China drives Singapore tourism growth in 2013

Mark Elliott

- February 18, 2014

Singapore recorded a steady increase in visitor arrivals in 2013, driven by a strong rise in the number of tourists from China.

Singapore welcomed 15.47m international visitors in 2013
Singapore welcomed 15.47m international visitors in 2013

Citing preliminary full-year arrivals data, the Singapore Tourism Board (STB) revealed this week that the city state welcomed 15.47 million visitors in 2013, 7.2% more than during 2012.

And while most visitor source markets contributed more visitors to Singapore last year, it was the performance of mainland China that caught the eye.

In the first three quarters of the year, arrivals from China surged 25.5% to 1.9m, making it Singapore’s second largest source market, behind Indonesia. Much of this growth was driven by new air routes between China and Singapore.

According to the Changi Airport Group, which operates Singapore’s main international gateway, flights were launched to Singapore from seven new Chinese cities last year: Guilin, Jinan, Lijiang, Nanchang, Nanning, Ningbo and Wuxi. This brings Changi’s total number of Chinese connections to 31.

Indonesia remains the largest source of visitors to Singapore, with 2.28m visitors in the first nine months of the year, 9.3% more than the same period in 2012. Malaysia (+3.6% to 909,975), Australia (+10.4% to 842,382), India (+5.0% to 702,924), Japan (+11.7% to 619,374), the Philippines (+3.9% to 506,307), Hong Kong (+17.5% to 416,570), the USA (+4.8% to 372,330) and Thailand (+4.0% to 359,915) completed the top 10. The UK (+4.7% to 346,078) was Singapore’s top European source market in the first three quarters of the year.

In total, Singapore generated tourism revenues of SG$23.5 billion (US$18.7bn) last year, a year-on-year increase of 1.6% and a new annual record.

According to STB’s accommodation data, Singapore’s average hotel occupancy was 86%, marginally down compared to 2012, while average room rates fell 1.4% to SG$258.10 (approximately US$205).

May we all strive to emulate her virtues and remember that true wealth lies in the depth of our character, the sincerity of our actions, and the impact we have on those around us.”

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China drives Singapore tourism growth in 2013

Mark Elliott

- February 18, 2014

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May we all strive to emulate her virtues and remember that true wealth lies in the depth of our character, the sincerity of our actions, and the impact we have on those around us.”

Stay riveted for our next gala event, The Brand Travel Daily Media Travel Excellence Awards that recognizes and celebrates the outstanding achievements of companies and individuals in the travel, airline, and hospitality industry. They are scheduled to take place in 11 October, 2024

For inquires, to attend or sponsor next awards, kindly email here: Gary@traveldailymedia.com

If you know of any female leaders or up and coming superstars in the Travel and Hospitality industry you would like to nominate, please visit our page and complete a nomination form!
The prestigious IWTA Awards 2024 Award Winners are listed below:

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…there are many ways you can work with us to advertise your company and connect to your customers. Our team can help you design and create an advertising campaign.

We can also organise a real life or digital event for you and find thought leader speakers as well as industry leaders, who could be your potential partners, to join the event. We also run some awards programmes which give you an opportunity to be recognized for your achievements during the year and you can join this as a participant or a sponsor.

Let us help you drive your business forward with a good partnership!

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Connect with your clients by working with our in-house brand studio, using our expertise and media reach to help you create and craft your message in video and podcast, native content and whitepapers, webinars and event formats