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China Eastern Airlines: Bridging the Gap Between Nanjing and Melbourne

China Eastern Airlines: Bridging the Gap Between Nanjing and Melbourne

Joe Cusmano

- July 10, 2024

China Eastern Airlines’ inaugural flight from Nanjing landed in Melbourne last week, marking the first-ever direct connection between the Australian state of Victoria and its sister state, Jiangsu Province in China.

A Much-Anticipated Connection

Before this launch, Nanjing was one of the largest unserved markets in China at Melbourne Airport, with more than 60,000 passengers travelling between Nanjing and Melbourne each year. The new service, operating on a two-class Airbus A330, will run every Wednesday, Friday, and Sunday, arriving from Nanjing at 10:00 AM and departing Melbourne at midday.

A Boost to Flight Operations

With this addition, China Eastern is now operating 13 flights a week out of Melbourne, three more than before the pandemic. This increased capacity brings the Chinese market back to 92 percent of pre-pandemic levels.

A Win for Victorian Export and Tourism

Melbourne Airport’s Chief of Aviation, Jim Parashos, expressed his enthusiasm about the new flights, stating that they unlock another vital high-value market for Victorian export and tourism. “China is such a critical market for Melbourne Airport and for the state: a daily international flight from China to Melbourne brings in more than $150 million for the Victorian economy,” he said.

The Road to Recovery

The Chinese market has been slow to recover, but green shoots are appearing, thanks in large part to the support of airlines like China Eastern, which have invested in Melbourne. “The number of China Eastern flights into Melbourne Airport is now 30 per cent higher than before Covid, and that growth is made possible by the open skies agreement between China and Australia, which gives airlines certainty to expand existing footprints across the nation,” Parashos added.

This new connection between Nanjing and Melbourne is more than just a flight route—it’s a bridge between cultures, economies, and people. It’s a testament to the aviation industry’s resilience and a beacon of hope for the future of international travel.

May we all strive to emulate her virtues and remember that true wealth lies in the depth of our character, the sincerity of our actions, and the impact we have on those around us.”

Stay riveted for our next gala event, The Brand Travel Daily Media Travel Excellence Awards that recognizes and celebrates the outstanding achievements of companies and individuals in the travel, airline, and hospitality industry. They are scheduled to take place in 11 October, 2024

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China Eastern Airlines: Bridging the Gap Between Nanjing and Melbourne

Joe Cusmano

- July 10, 2024

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May we all strive to emulate her virtues and remember that true wealth lies in the depth of our character, the sincerity of our actions, and the impact we have on those around us.”

Stay riveted for our next gala event, The Brand Travel Daily Media Travel Excellence Awards that recognizes and celebrates the outstanding achievements of companies and individuals in the travel, airline, and hospitality industry. They are scheduled to take place in 11 October, 2024

For inquires, to attend or sponsor next awards, kindly email here: Gary@traveldailymedia.com

If you know of any female leaders or up and coming superstars in the Travel and Hospitality industry you would like to nominate, please visit our page and complete a nomination form!
The prestigious IWTA Awards 2024 Award Winners are listed below:

content studio box

…there are many ways you can work with us to advertise your company and connect to your customers. Our team can help you design and create an advertising campaign.

We can also organise a real life or digital event for you and find thought leader speakers as well as industry leaders, who could be your potential partners, to join the event. We also run some awards programmes which give you an opportunity to be recognized for your achievements during the year and you can join this as a participant or a sponsor.

Let us help you drive your business forward with a good partnership!

x Studio

Connect with your clients by working with our in-house brand studio, using our expertise and media reach to help you create and craft your message in video and podcast, native content and whitepapers, webinars and event formats