CWT, business-to-business-for-employees (B2B4E) travel management platform has introduced web-based flight booking capabilities to its global B2B4E travel management platform, myCWT.

In addition to using their company’s chosen online booking provider, traveling employees can now book flights and hotels through any of CWT’s servicing and booking channels, including web, mobile, email, telephone and messaging for their corporate travel.

“It is yet another milestone in our quest to enrich the travel experience of our clients’ employees and fulfil our three core brand promises – simplify travel, unlock possibilities and move forward, together,” said Niklas Andreen, chief traveller experience officer at CWT. “Our clients asked us for a complementary booking experience similar to the one offered by the OTAs but with the benefits of being in-policy. We’ve delivered this with a booking choice that is both fast and easy.”

“Improve traveller experience.”

During four months of intensive beta testing with eleven clients, this new offer gained excellent traction, clearly filling a previously unmet need. During the pilot phase, where travelers were able to make air and hotel bookings through all channels and also had access to the new 24/7 messaging service, the percentage of digital transactions made using myCWT app and web channels jumped to double digits.

The introduction of web-based flight bookings is one of many platform improvements CWT is committed to implementing in 2020 to improve the traveller experience. To start, the functionality is available in 25 countries in 13 languages, and will be rolled out in phases to CWT clients through 2020.