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CWT: what really worries Asia Pacific business travellers?

CWT: what really worries Asia Pacific business travellers?

Alastair Newport

- November 6, 2017

Recently conducted research by Carlson Wagonlit Travel found that while more than one-third (37 percent) of European travellers are concerned about safety and security, their counterparts from other regions worry more, travellers from the Americas say that they worry about safety and security nearly half of the time (47 percent), while Asia Pacific travellers worry the most (56 percent).

“Despite recent terrorist attacks, business travellers say they’re more worried about other things – and that’s surprising,” said Simon Nowroz, Carlson Wagonlit Travel’s chief marketing officer. “We found that, yes, the world seems scarier at times – but travellers believe they have more tools at their disposal to keep them informed and safe.”

Terrorism only ranks fifth (35 percent) among safety concerns, despite the high visibility of terrorist attacks. “Forgetting something needed for work” ranked higher (40 percent), as did “losing something important” (38 percent), “being robbed or attacked” (37 percent) – and even “weather conditions” (37 percent).

The CWT Connected traveller survey of more than 1,900 individuals found that two-thirds (67 percent) of business travellers believe travel is safer today than in the past, as they have more tools to mitigate safety concerns. Seven out of ten travellers use at least one of their employer’s security protocols, such as traveller tracking or emergency contact profiles. And more than two-thirds (68percent) buy travel insurance.

The study did reveal several findings of concern. For example, one in five travellers has cancelled a trip due to concerns about their safety and security. And 30 percent say they are worried about their health and well being when it comes to traveling.

Regional differences

The study revealed some intriguing regional differences between the Americas, Asia Pacific (APAC), and Europe, Middle East and Africa (EMEA). For example, only 7 percent of APAC travellers said they were “not concerned” about personal safety while traveling for business. That percentage rose to 12 percent for Americas travellers and 21 percent among EMEA travellers. This is reflected in the fact that APAC travellers appear to be better prepared. For example, more than half (52 percent) of APAC travellers maintain an up-to-date emergency contact profile compared to 38 percent in the Americas and only 34 percent in EMEA.

APAC travellers are also more likely to sign up for notifications of real-time risks (41 percent). Only 33 percent do in the Americas, while only 29 percent do from EMEA. APAC travellers were also more likely to know ahead of time about local medical or security services providers. More than a third (35 percent) of APAC travellers planned for these services ahead, versus 25 percent in the Americas and 20 percent in EMEA.

“Today’s travellers are sophisticated,” said Nowroz. “They’re signing up for alerts, they’re paying attention to the news and they use the available tools at their disposal. So while travel may seem risky, they’re taking steps to stay safe.”

 

 

 

 

 

 

 

 

May we all strive to emulate her virtues and remember that true wealth lies in the depth of our character, the sincerity of our actions, and the impact we have on those around us.”

Stay riveted for our next gala event, The Brand Travel Daily Media Travel Excellence Awards that recognizes and celebrates the outstanding achievements of companies and individuals in the travel, airline, and hospitality industry. They are scheduled to take place in 11 October, 2024

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CWT: what really worries Asia Pacific business travellers?

Alastair Newport

- November 6, 2017

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May we all strive to emulate her virtues and remember that true wealth lies in the depth of our character, the sincerity of our actions, and the impact we have on those around us.”

Stay riveted for our next gala event, The Brand Travel Daily Media Travel Excellence Awards that recognizes and celebrates the outstanding achievements of companies and individuals in the travel, airline, and hospitality industry. They are scheduled to take place in 11 October, 2024

For inquires, to attend or sponsor next awards, kindly email here: Gary@traveldailymedia.com

If you know of any female leaders or up and coming superstars in the Travel and Hospitality industry you would like to nominate, please visit our page and complete a nomination form!
The prestigious IWTA Awards 2024 Award Winners are listed below:

content studio box

…there are many ways you can work with us to advertise your company and connect to your customers. Our team can help you design and create an advertising campaign.

We can also organise a real life or digital event for you and find thought leader speakers as well as industry leaders, who could be your potential partners, to join the event. We also run some awards programmes which give you an opportunity to be recognized for your achievements during the year and you can join this as a participant or a sponsor.

Let us help you drive your business forward with a good partnership!

x Studio

Connect with your clients by working with our in-house brand studio, using our expertise and media reach to help you create and craft your message in video and podcast, native content and whitepapers, webinars and event formats