Destination DC (DDC), the official destination marketing organisation for Washington, DC, launched its global travel agent training programme titled Washington DC Special Agent Academy.

It is an online-based programme designed to train and engage with travel agents who are interested in becoming Washington, DC experts. As a DC special agent, travel professionals will be better prepared to sell the nation’s capital and its unique offerings to their customers. Agents will also be able to better match travellers’ special interests and travel styles with a personalised DC experience.

The programme’s initial launch consists of three courses, or ‘operations’ with several missions covering a variety of topics. The first operation covers the city’s captivating monuments, memorials, museums and historic neighbourhoods. Later operations dive deeper, covering sports, dining, educational tours and the unique offerings available in the greater Capital Region.

“Travel agents play a huge role in inspiring potential visitors to Washington, DC, which is why additional education will benefit the destination,” says Elliott L. Ferguson, president and CEO of DDC.

Certified agents will receive a digital certificate and badge, be entered in monthly giveaways for DC memorabilia and can enter to win a slot on an upcoming familiarisation trip.