The city welcomed a record 17.15 million international tourists in 2023, the most visitors the city has encountered to date, with 7% of these visitors arriving from the Americas. Representing a19.4% YoY growthover the 14.36 million tourist arrivals in 2022, last year’s figure also exceeded the previous record of 16.73 million visitors registered in 2019, signaling a strong return post-pandemic.

Celebrating a record-breaking 2023, Dubai’s tourism industry performance further bolstered its ranking as the No.1 global destination for an unprecedented third successive year in the Tripadvisor Travelers’ Choice Awards 2024, the first city to achieve this unique accolade. The repeated acknowledgement of Dubai as the world’s favorite destination is a testament to the city’s vibrant and diverse offerings – with an eclectic mix of luxury and affordable hotels and restaurants, as well as a range of experiences and cultural sites which pay homage to the heritage of the emirate. Catering to travelers of all budgets and preferences, Dubai’s unique proposition and a year-round calendar of business, leisure and sporting events continues to attract visitors from around the world.

In addition to securing the Tripadvisor Travelers’ Choice Awards, Dubai also garnered recognition across various fronts, offering residents and visitors a blend of opportunities and world-class amenities in a vibrant, safe and dynamic setting. Regarded as one of the safest cities in the world, Dubai was ranked No.5 on the Safety Index by City 2024 report by cost-of-living database Numbeo. In a report by financial services provider Remitly, Dubai was also hailed as the No.1 city in the world to relocate to in 2023, showcasing its allure as a preferred destination for individuals seeking new opportunities and a high quality of life. Furthermore, property consultancy Savills identified Dubai as the best city in the world for remote workers, emphasizing its conducive environment for professionals embracing the virtual working lifestyle.

Dubai’s appeal as a thriving global hub was further highlighted by Euromonitor International’s Top 100 City Destinations Index 2023, which named Dubai the world’s No.2 city destination. Dubai’s recognition as one of the top 10 cities in the Global Power City Index, as reported by the Mori Memorial Foundation’s Institute for Urban Strategies in Japan, further reinforced its stature as a key player on the global stage.