EaseMyTrip.com, one of India’s largest online tech travel platforms lends its support to the 13th edition of the IBA Women’s World Championship 2023 as the associate sponsor of the tournament. As a commercial partner of the tournament, EaseMyTrip’s brand visibility bolstered by its logo being on full display in various merchandise, roster lists, media dockets, and live TV visuals. The easily recognizable EaseMyTrip logo was emblazoned on the outdoor branding sites at the stadiums, hotels, and other prominent media kiosks, as well as on related official social media accounts. The tournament-related media obligations and exercises also carried the name of EaseMyTrip including the high-octane areas where live action took place, such as ring corners, Toblerone, and ad boards around the ring. The tournament gave EaseMyTrip’s brand visibility in millions through the channels: SonyLiv, Sony Ten 1 in HD and SDon RODP, and Doordarshan.

New Delhi, India, hosted the 13th edition of the IBA Women’s World Boxing Championships, which took place from March 15th to 26th, 2023. Prize money was given to medal winners; gold medal winners received $100,000, silver medal winners received $50,000, and bronze medal winners received $25,000. The tournament is a premier event conducted by the International Boxing Association.

IBA, as the sanctioning body, is an independent sports organization that is responsible for sanctioning amateur boxing contests in Olympic-style competition and awarding world championships and championships in lower divisions. The IBA is made up of five different continental confederations: the AFBC, AMBC, ASBC, EUBC, and OCBC. There are 203 national boxing federations represented in this organization.

Speaking on the development, Rikant Pittie, Co-Founder, EaseMyTrip said, “Boxing is a combat sport where 360-degree, high-octane action is always exhibited to the fans. The women’s world championship in 2023 is a marquee event and has some superstars competing for the coveted championship win. It is our attempt to support women empowerment through this association as we truly stand by it. Being such a dynamic and 360-degree sport, the IBA Women’s World Championship 2023 also presents us with an amazing opportunity to amplify the brand’s visibility to millions of boxing fans.”

“It was a great tournament for the world’s top women boxers, as New Delhi provided a warm welcome and staged a landmark edition of the IBA Women’s World Boxing Championships,” IBA Secretary General and CEO George Yerolimpos said.

“An exceptionally high standard of competition in New Delhi was witnessed by fully packed K.D. Jadhav Indoor Hall, and the medal-winners from previous major events as well as newcomers at this level were able to claim medals. This was also an outstanding opportunity for the home country’s top boxers to get well-deserved support of the home crowd. India’s reputation as a powerhouse nation in women’s boxing was cemented one more time.” Added Yerolimpos.

EaseMyTrip has been a marquee supporter of various big-ticket sporting events, multi-team tournaments, and trailblazing teams in the recent year. The brand bolstered its sponsorship portfolio with some marquee cricket tournaments, including the prominent ACC-conducted Asia Cup 2022 and the much-loved T20 cricket competition, the Road Safety World Series 2022. It was also the official travel partner for the World Tennis League, the capri-global-owned Sharjah Warriors in the International League T20, and the associate sponsor for the Chennai Blitz in the Prime Volleyball League.