In a significant move that will boost the hospitality sector in Sharjah on the Arabian Gulf, Arada signed a AED24 billion management deal with Emaar Hospitality Group, to launch three new hotels in the Aljada community.

The upcoming hotel brands under Emaar Hospitality Group – Address, Vida, and Rove Hotels – will soon rise in Aljada, an integrated lifestyle destination, and a new leisure and entertainment hub spanning 24 million square feet.

The agreement was signed by HE Sheikh Sultan bin Ahmed Al Qasimi, chairman of Arada, HRH Prince Khaled bin Alwaleed bin Talal, vice chairman of Arada, and Mohamed Alabbar, chairman of Emaar Properties, in the presence of senior officials of the two companies as well as Emaar Hospitality Group.

“Our flagship development… will add tremendous value to the economy”

The 1.9 million square foot Central Hub will be the focus for leisure and entertainment in the UAE, and will further cement Emirate’s image as the cultural capital of the Arab world. It will be a major destination for tourists and residents alike, offering world-class facilities and an array of retail and dining options.

The Aljada masterplan is designed with walkability and wide green spaces in mind. Aljada is ideally situated on the last major plot of undeveloped land in the heart of Sharjah. Launched in September 2017, the AED24 billion Aljada has swiftly become Sharjah’s fastest-selling residential community. Delivered in phases starting in 2019, the entire project is expected to be completed by 2025.

His Excellency Sheikh Sultan bin Ahmed Al Qasimi said: “Our flagship development, Aljada is a first-of-its-kind integrated lifestyle destination in Sharjah that will add tremendous value to the economy. With the growth in tourist arrivals to Sharjah and the emirate’s status as a cultural hub, there is a strong potential for building a robust hospitality infrastructure.”

“This is a great example of the collaborations we foster to create iconic destinations of the future”

Mohamed Alabbar, chairman of Emaar Properties said: “ARADA is redefining the residential and commercial landscape of Sharjah with Aljada. Through our partnership, we are bringing three distinctive hotel experiences that will meet the requirements of visitors and residents.

“This is a great example of the collaborations we foster to create iconic destinations of the future. Our three hotel brands – Address, Vida and Rove – have set high industry standards and will be a sterling addition to Aljada.”

Address Hotels + Resorts

Address Aljada Sharjah will have all modern amenities such a selection of exclusive restaurants, including The Restaurant at Address Aljada Sharjah as well as a fitness centre, meeting rooms and more. Address Hotels + Resorts has already announced its expansion to operate hotels in Saudi Arabia, Bahrain, Egypt, Turkey and the Maldives as well as the UAE.

Vida Hotels and Resorts

Vida Hotels and Resorts is an upscale lifestyle hotel and residences brand for the new generation of business executives, entrepreneurs and leisure travellers. Vida, meaning ‘life’ in Spanish, embraces warmth, simplicity and creativity in design-led spaces. Emaar Hospitality Group has expanded the footprint of Vida to Saudi Arabia, Bahrain and Egypt in addition to several new hotels in the UAE.

Rove Hotels

A contemporary midscale hotel brand that reflects the pulse of Dubai, Rove Hotels is a joint venture between Meraas and Emaar Properties PJSC. Designed for the new generation traveller who recognises value, stays connected through technology and gravitates towards culturally-inspired surroundings, Rove Hotels defines a new niche in Dubai’s vibrant hospitality sector.

Rove Hotels already has five operational properties in well-connected locations across Dubai – Rove Downtown, Rove City Centre, Rove Healthcare City, Rove Trade Centre and the most recent addition, Rove Dubai Marina, which opened in April.