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Emirates extends inflight meal preordering service across Europe

Emirates extends inflight meal preordering service across Europe

Kanchan Nath

- September 20, 2023

After the successful launch of the Emirates inflight meal preordering initiative on UK routes and the positive feedback received from passengers, the service is now being extended across routes to and from European cities including Warsaw, Venice, Rome, Bologna, Prague, Vienna, Moscow, Istanbul, Dublin, Hamburg, St. Petersburg, Brussels and Madrid, as well as to and from Seychelles and Mauritius.

The initiative will be rolled out across more global routes in the coming months. The new service allows passengers in Business Class to preselect their main course between 14 days and 24 hours in advance of their flight departure, ensuring they get their preferred choice every time as well as helping to reduce food wastage.

Inviting Emirates passengers to enjoy a fine dining experience in the sky, passengers will be able to browse the onboard menu on Emirates.com or on the Emirates app to choose from a selection of regionally inspired dishes with locally sourced ingredients, up to a fortnight before a flight. Business Class meals include a choice of chef crafted dishes such as chocolate hazelnut pancakes with apricot compote and ricotta sour cream for breakfast, beef tenderloin with thyme jus, roasted potato wedges and steamed vegetables for lunch, and pan-fried salmon trout with saffron cream, blanched green beans, braised beetroot and polenta with spring onions for dinner.

Onboard the aircraft, cabin crew will use digital devices to view the preordered selection and serve the passenger their choice of dish. Meal preordering is an addition to the existing suite of AI-enabled customer preference tracking data and cabin crew reports onboard Emirates, which facilitate menu planning, optimal food loading and waste minimization.

Digitally enabled journeys and innovation are a core focus at Emirates. The preordering meal service is complemented by website check-in and app check-in, the option of digital boarding passes and itinerary management, access to digital inflight menus, easy sign up to Skywards to immediately access free Wi-Fi messaging onboard, and ice inflight entertainment playlist curation in advance of a flight.

May we all strive to emulate her virtues and remember that true wealth lies in the depth of our character, the sincerity of our actions, and the impact we have on those around us.”

Stay riveted for our next gala event, The Brand Travel Daily Media Travel Excellence Awards that recognizes and celebrates the outstanding achievements of companies and individuals in the travel, airline, and hospitality industry. They are scheduled to take place in 11 October, 2024

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Emirates extends inflight meal preordering service across Europe

Kanchan Nath

- September 20, 2023

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May we all strive to emulate her virtues and remember that true wealth lies in the depth of our character, the sincerity of our actions, and the impact we have on those around us.”

Stay riveted for our next gala event, The Brand Travel Daily Media Travel Excellence Awards that recognizes and celebrates the outstanding achievements of companies and individuals in the travel, airline, and hospitality industry. They are scheduled to take place in 11 October, 2024

For inquires, to attend or sponsor next awards, kindly email here: Gary@traveldailymedia.com

If you know of any female leaders or up and coming superstars in the Travel and Hospitality industry you would like to nominate, please visit our page and complete a nomination form!
The prestigious IWTA Awards 2024 Award Winners are listed below:

content studio box

…there are many ways you can work with us to advertise your company and connect to your customers. Our team can help you design and create an advertising campaign.

We can also organise a real life or digital event for you and find thought leader speakers as well as industry leaders, who could be your potential partners, to join the event. We also run some awards programmes which give you an opportunity to be recognized for your achievements during the year and you can join this as a participant or a sponsor.

Let us help you drive your business forward with a good partnership!

x Studio

Connect with your clients by working with our in-house brand studio, using our expertise and media reach to help you create and craft your message in video and podcast, native content and whitepapers, webinars and event formats