Emirates has announced the return of its signature pass, My Emirates Pass that turns the airline’s boarding pass into a membership card. It allows customers to gain benefits and discounts of up to 50% off in over 500 retail outlets and leisure destinations across the UAE.

The airline’s signature pass enables its passengers flying to and through Dubai until 31 March 2020 to see more for less during their stopover or holiday. Customers can take advantage and explore the country’s many attractive offerings, including thrilling waterparks, luxurious wellness centres, and impressive shopping malls.

Mohammad Al Hashimi, vice president of commercial products in Dubai at Emirates said: “Customers visiting or stopping over in Dubai will have more reasons to explore with unbeatable deals on some of the UAE’s best attractions. We look forward to continuing working closely with our partners and to always provide our customers with the best Dubai and the UAE has to offer.”

Customers visiting Dubai will be spoilt for choice when it comes to entertainment options. As one of the best shopping cities in the world – visitors can splurge in hundreds of retail outlet stores across the city.