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Etihad pulls out as Alitalia files for administration

Etihad pulls out as Alitalia files for administration

Mark Elliott

- May 2, 2017

Alitalia unveiled a new livery following Etihad's investment
Alitalia unveiled a new livery following Etihad’s investment

Etihad Airways says it will no longer invest in Alitalia after the Italian national carrier filed for administration.

Bankruptcy proceedings were triggered – for the second time in a decade – following a meeting of Alitalia’s shareholders on Tuesday (2 May 2017).

And Etihad, which acquired a 49% stake in Alitalia in 2014, subsequently confirmed that it would cease to invest in the airline, while remaining a “commercial partner”.

“We have done all we could to support Alitalia, as a minority shareholder, but it is clear this business requires fundamental and far-reaching restructuring to survive and grow in future,” said James Hogan, president & CEO of Etihad Aviation Group. “Without the support of all stakeholders for that restructuring, we are not prepared to continue to invest.”

Following its initial investment, Etihad helped Alitalia develop a turnaround plan which set out to return the Italian airline to profit by 2017. But this restructuring plan included major job losses, which have proved a stumbling block.

Etihad argued that its investment “has helped to protect thousands of jobs over the last three years” and blamed Alitalia’s problems on “new marketplace challenges”, such as stiff competition from low-cost carriers and the impact of terrorism on tourism.

Alitalia reassured passengers that, in the short-term at least, it will continue to operate flights as per its current schedule.

May we all strive to emulate her virtues and remember that true wealth lies in the depth of our character, the sincerity of our actions, and the impact we have on those around us.”

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Etihad pulls out as Alitalia files for administration

Mark Elliott

- May 2, 2017

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May we all strive to emulate her virtues and remember that true wealth lies in the depth of our character, the sincerity of our actions, and the impact we have on those around us.”

Stay riveted for our next gala event, The Brand Travel Daily Media Travel Excellence Awards that recognizes and celebrates the outstanding achievements of companies and individuals in the travel, airline, and hospitality industry. They are scheduled to take place in 11 October, 2024

For inquires, to attend or sponsor next awards, kindly email here: Gary@traveldailymedia.com

If you know of any female leaders or up and coming superstars in the Travel and Hospitality industry you would like to nominate, please visit our page and complete a nomination form!
The prestigious IWTA Awards 2024 Award Winners are listed below:

content studio box

…there are many ways you can work with us to advertise your company and connect to your customers. Our team can help you design and create an advertising campaign.

We can also organise a real life or digital event for you and find thought leader speakers as well as industry leaders, who could be your potential partners, to join the event. We also run some awards programmes which give you an opportunity to be recognized for your achievements during the year and you can join this as a participant or a sponsor.

Let us help you drive your business forward with a good partnership!

x Studio

Connect with your clients by working with our in-house brand studio, using our expertise and media reach to help you create and craft your message in video and podcast, native content and whitepapers, webinars and event formats