OUR TAKE

While Expedia is making significant changes to its tours and activities business since 2019 with its recent strategic partnership with Viator this month and its other partner GetYourGuide, it has now taken strides towards unifying and expanding its already existing loyalty programme.

The group has now announced to include all brands and products so its customers can soon enjoy the most complete travel rewards offering in the industry. The programme will consist of unique member pricing discounts and the ability to earn and redeem rewards across all Expedia Group brands, such as Expedia, Vrbo, Hotels.com, Travelocity, and Orbitz. The new program will span flights, hotels, vacation rentals, car rentals, cruises, and activities.

With more than 145 million members across its current and separate rewards programmes, Expedia Group already has one of the largest loyalty platforms in the world.

According to Jon Gieselman, president of Expedia Brands, creating travel products and features that are simple to use and even more rewarding for those who travel with the company is vital. “We want our customers to get the most of their travel experiences, plain and simple. No one needs to do anything right now, but soon their current rewards will be even more valuable, as they will gain access to the world of Expedia Group through one consolidated, easy to use programme,” Gieselman added.

To date, Expedia Group’s Member Only Deals and loyalty rewards have saved customers nearly $10 billion on travel alone. The company plans to build on the great benefits currently offered across Expedia Group’s loyalty offerings, such as member pricing, reward boosters, and upgrades and social amenities offered at thousands of properties worldwide.

The unified and upgraded programme will continue to be free to join. Current members and anyone interested in joining will be met with a seamless experience once the new program launches. All current members will continue to earn rewards through their existing programs and look forward to even greater flexibility and value in the future.