Booking.com has  proudly announced global star Eric Nam as the campaign ambassador for its 2023 Explorers  campaign. As travel continues to show no signs of abating in Asia, with nearly three quarters  (73%) of Asia-Pacific travellers unwavering in their future travel plans even amidst global  crises¹ – this year’s Explorers campaign seeks to empower every traveller by showing them  the endless possibilities travel can bring, encouraging them to go forth to do just that.  

Inspired by Eric Nam’s individuality and innate sense of curiosity, the 2023 Explorers  campaign takes him to the heart of Asia as he embraces this very spirit – traversing the  culturally rich cities of Hoi An, Vietnam and Bangkok, Thailand and bringing to life his passion  for exploration in a series of short films that showcase the power of reimagining the way we  see the world today.  

“Exploring the world is an incredibly important source of inspiration for my life and a form of  personal growth for me. Learning about other cultures fuels my creativity and curiosity, and  helps me take on fresh perspectives,” said Eric Nam. “I’m honoured to be a part of  Booking.com’s 2023 Explorers campaign, and I hope to inspire more people to fearlessly  embrace different ways of seeing the world.”

The collaboration with Eric Nam reinforces Booking.com’s commitment to making it easier  for everyone to experience the world, highlighting how effortless it is for them to embark on  these journeys in their own way via the Booking.com platform. With a diverse range of  offerings across accommodations, flights and rental cars, Booking.com ensures a seamless  and connected travel experience, empowering travellers to personally curate their travels.  As travellers reflect on their cherished memories and travel experiences alongside Eric Nam,  the campaign hopes to encourage them to stay open to fresh and creative ways of travel in  a world renewed, to unlock their sense of adventure.  

“Amidst ever-evolving global realities, a sense of empowerment can be underrated. The  2023 Explorers campaign is hence a timely reminder of the incomparable joy and  empowerment that travel can bring us,” said Laura Houldsworth, Managing Director for Asia  Pacific. “Our goal at Booking.com is to make it easier for travellers to shape their own  extraordinary travel experiences – by offering personalisation and providing our users with  the widest choice of accommodation options and unique experiences. We’re absolutely  thrilled to partner Eric Nam on this campaign, and can’t wait to share how he travels his  way.” 

Responsible travel is also at the forefront of this campaign, as Booking.com shows travellers  have access to an array of accommodations and experiences that encourages more  sustainable choices, whilst reducing their environmental impact in the destinations they visit.  With sustainability remaining top of mind for APAC travellers, Booking.com empowers  travelers to make responsible choices that positively contribute to the places they explore.