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Fiji Airways Introduces New Pricing Concept “Fly Your Way”

Joe Cusmano

- February 27, 2023

Fiji Airways has introduced a brand-new unbundled price model that will provide travellers with more options and flexibility in economy class.

The fresh concept, dubbed “Fly Your Way,” lets customers choose from four categories of travel, including “Light,” “Value,” “Comfort,” and “Plus.”

While the flexibility offered by each category varies, all options include in-flight meals and drinks, entertainment, and carry-on baggage (7kgs).

Value additions include ticket change and cancellation options, priority and checked luggage, seat preference, and more.

The Fly Your Way branded tickets, which go on sale on 3 March 2023, can be booked via the Fiji Airways website or a travel agent.

The introduction of the new pricing concept coincided with Fiji Airways releasing the findings of a poll that revealed Australians placed the most importance on the ability to change or cancel a reservation.

The survey, commissioned by Fiji Airways, found that 57% of Australians wanted more pricing flexibility, 29% wanted the ability to change their reservation, and 28% wanted refundable tickets.

One in six (16%) travellers valued checked luggage above all else, and one in ten (10%) prioritised pre-selecting their meals, according to a poll of more than 500 Australians.

79% of Australians indicated they intended to go overseas in 2023.

Andre Viljoen, Managing Director and CEO of Fiji Airways, said the Fly Your Way concept gave passengers precisely what they wanted.

“Our research revealed that the ability to change and refund airline tickets is the most critical element for Australian travellers right now, and with our new ‘Fly Your Way’ fare options, passengers can book additional flexibility when travelling with Fiji Airways,” he added.

“Whether travelling light for a weekend trip or bringing the entire family for an annual vacation, Fly Your Way provides the best value for money for all passengers.”

“Our customers have different needs when they travel, whether for business or pleasure and with this new approach, we provide them the option of selecting the product that best meets their needs.”

Over 80% of Australians want to travel this year, 40% are taking their families, 29% are going on vacation with their loved ones, and 17% are doing it alone, as revealed by Viljoen.

One in seven (14% of all travellers) will be vacationing with a large group of friends, while 8% will be on business.

Last Monday, the government of Fiji announced that visitors from outside the country would no longer be required to produce evidence of having been vaccinated against COVID-19 or to have purchased travel insurance.

May we all strive to emulate her virtues and remember that true wealth lies in the depth of our character, the sincerity of our actions, and the impact we have on those around us.”

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Fiji Airways Introduces New Pricing Concept “Fly Your Way”

Joe Cusmano

- February 27, 2023

May we all strive to emulate her virtues and remember that true wealth lies in the depth of our character, the sincerity of our actions, and the impact we have on those around us.”

Stay riveted for our next gala event, The Brand Travel Daily Media Travel Excellence Awards that recognizes and celebrates the outstanding achievements of companies and individuals in the travel, airline, and hospitality industry. They are scheduled to take place in 11 October, 2024

For inquires, to attend or sponsor next awards, kindly email here: Gary@traveldailymedia.com

If you know of any female leaders or up and coming superstars in the Travel and Hospitality industry you would like to nominate, please visit our page and complete a nomination form!
The prestigious IWTA Awards 2024 Award Winners are listed below:

content studio box

…there are many ways you can work with us to advertise your company and connect to your customers. Our team can help you design and create an advertising campaign.

We can also organise a real life or digital event for you and find thought leader speakers as well as industry leaders, who could be your potential partners, to join the event. We also run some awards programmes which give you an opportunity to be recognized for your achievements during the year and you can join this as a participant or a sponsor.

Let us help you drive your business forward with a good partnership!

x Studio

Connect with your clients by working with our in-house brand studio, using our expertise and media reach to help you create and craft your message in video and podcast, native content and whitepapers, webinars and event formats
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