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Flurys, launches its second biggest tearoom in the ‘City of Joy’

Flurys, launches its second biggest tearoom in the ‘City of Joy’

Kanchan Nath

- January 17, 2023

Flurys, the iconic Swiss confectionery from Apeejay Surrendra Park Hotels Limited (ASPHL) launches a new tearoom in Kolkata. The 95-year-old patisserie now expands to Purna Das Road, the café hub of Kolkata, in one of the heritage buildings of the 1930s.

It is the second biggest tearoom opened after the flagship tearoom at Park Street. Situated at the heart of South Kolkata, it retains the old-world charm and the design grammar of Flurys, while donning a fresh look. With 40 covers, it will offer all-time favourite Flurys signature breakfast dishes, chocolates, coffee, a cosy ambience, beautiful interiors and an amazing experience.

Flurys is legendary for its chocolate cones, rum balls, chicken patty, baba cake and baked beans. The patisserie brand boasts 67 modern retail outlets with multiple formats such as kiosk format, café format and restaurant format across India, 59 in the city of Kolkata (Serampore, Chandan Nagar and Durgapur, with 7 outlets at Kolkata city’s airport itself); Delhi, Navi Mumbai and Mumbai.

Speaking on the occasion,  Vijay Dewan, managing director, Apeejay Surrendra Park Hotels Limited said, “We are delighted to launch our second biggest tearoom in Kolkata, a market with a voracious consumption for Flurys. It is a fiercely loved symbol representing five generations of great memories in the hearts of Kolkatans. Having set benchmarks in gourmet bakery and confectionery segments, Flurys is set to see more expansion in FY23, reaching 75 outlets.”

 

 

May we all strive to emulate her virtues and remember that true wealth lies in the depth of our character, the sincerity of our actions, and the impact we have on those around us.”

Stay riveted for our next gala event, The Brand Travel Daily Media Travel Excellence Awards that recognizes and celebrates the outstanding achievements of companies and individuals in the travel, airline, and hospitality industry. They are scheduled to take place in 11 October, 2024

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Flurys, launches its second biggest tearoom in the ‘City of Joy’

Kanchan Nath

- January 17, 2023

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May we all strive to emulate her virtues and remember that true wealth lies in the depth of our character, the sincerity of our actions, and the impact we have on those around us.”

Stay riveted for our next gala event, The Brand Travel Daily Media Travel Excellence Awards that recognizes and celebrates the outstanding achievements of companies and individuals in the travel, airline, and hospitality industry. They are scheduled to take place in 11 October, 2024

For inquires, to attend or sponsor next awards, kindly email here: Gary@traveldailymedia.com

If you know of any female leaders or up and coming superstars in the Travel and Hospitality industry you would like to nominate, please visit our page and complete a nomination form!
The prestigious IWTA Awards 2024 Award Winners are listed below:

content studio box

…there are many ways you can work with us to advertise your company and connect to your customers. Our team can help you design and create an advertising campaign.

We can also organise a real life or digital event for you and find thought leader speakers as well as industry leaders, who could be your potential partners, to join the event. We also run some awards programmes which give you an opportunity to be recognized for your achievements during the year and you can join this as a participant or a sponsor.

Let us help you drive your business forward with a good partnership!

x Studio

Connect with your clients by working with our in-house brand studio, using our expertise and media reach to help you create and craft your message in video and podcast, native content and whitepapers, webinars and event formats