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From paddling to picnics: 10 best memories of childhood UK holidays revealed

Megha Paul

- August 26, 2021

As staycations boom and Brits rediscover the joys of a holiday on home soil, the nation’s favourite childhood memories of UK breaks have been revealed.

The study, conducted by Park Leisure, the luxury holiday park operator, asked 2,000 adults for their best memories of domestic holidays and eating fish and chips at the beach took the top spot. More than half (52%) of Brits said a seaside trip to a chippy was a happy memory from their youth.

Many Brits remember coastal trips fondly, as paddling in the sea (47%) and exploring rock pools (29%) also rank highly. Other beach activities, such as going crabbing (16%) or having a ride on a donkey (14%), also brought back good memories.

For lots of families, childhood holidays often involved staying in a caravan, and almost two in five (39%) Brits are nostalgic for this style of vacation.

Interestingly, out of all the age groups, Gen Z (18-24-year-olds) rank caravan holidays the highest amongst their childhood memories (third favourite), showing how their appeal remains as great as ever.

The nation’s top 10 favourite memories of holidays in the UK are:

  1. Eating fish and chips at the beach – 52%
  2. Paddling in the sea – 47%
  3. Going for walks – 44%
  4. Playing in amusement arcades at the seaside – 41%
  5. Staying in a caravan – 39%
  6. Picnics – 32%
  7. Exploring rock pools – 29%
  8. Playing games with family and friends – 26%
  9. Making new friends – 20%
  10. Barbeques – 17%

Favourite holiday memories vary across the UK, with people in some cities recalling times where they learnt new skills. More than one in seven (15%) Mancunians learnt to ride a bike while on a UK break, slightly more than Londoners (13%), while people in Cardiff (19%) and Sheffield (16%) remember being taught how to fly a kite.

Lisa Williams, director of marketing and holiday sales at Park Leisure, said: “Many people will have explored new corners of the UK over the last year or so, and hopefully families will now continue to holiday on our own shores, so the next generations can enjoy similar memories in the future.”

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From paddling to picnics: 10 best memories of childhood UK holidays revealed

Megha Paul

- August 26, 2021

x Studio

Connect with your clients by working with our in-house brand studio, using our expertise and media reach to help you create and craft your message in video and podcast, native content and whitepapers, webinars and event formats