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Get set to celebrate Onam in Kerala

Kanchan Nath

- August 22, 2022

 

After two years of keeping Onam low-key owing to the pandemic, Kerala Tourism is geared up to bring alive the vibrant festivities to the streets and homes of Kerala with carnivals, arts and artforms and a showcase of the rich and ancient traditions associated with the festival. 

Inviting tourists and those who would like to witness and partake in the celebrations, Rupesh Kumar, responsible tourism mission coordinator, Government of Kerala says: “The Responsible Tourism Mission is providing an opportunity for tourists to be a part of Onam celebrations in villages too. There is also an opportunity to have Onam Sadya in the local homes. Kerala Tourism is organising a wide range of Onam celebration programs in all the district centres.  Onam procession will be resumed as a grand celebration in Thiruvananthapuram and the champions boat league was announced by Tourism Minister P.A. Muhammad Riaz.”

Onam: A revered festival of harvest, a rejoicing of the homecoming of the mythical demon King Mahabali. A celebration so special and dear to God’s own land; the 10 joyous days are astoundingly infectious across the country, beyond Kerala, and even overseas. Think Onam, and visions of yellow and orange gendas, delicately lit diyas and the delicious Onam Sadhya fill the senses. However, those few who understand the relevance and have experienced the authentic festivities associated with the 10-day long period know that Onam is very much more!  A real-life Onam experience is a definite yes to any travellers’ bucket list (a huge shout-out to cultural enthusiasts and photographers who revel in the richness of local cultures and their people).

Larger than life, Onam’s ancient traditions reflect in every street and corner of Kerala beginning with the creation of Pookalam on Atham, the first day. Each passing day fills the air with brimming enthusiasm, a riot of colours, Pookamal face-offs, dances, local dramas and music. Puli kali dances where people paint their bodies in yellow and white stripes and perform the ancient tiger dance on the fourth day of Onam is a photographer’s delight and joy to watch. The 400-year-old traditional snake boat race that marks day five has long claimed a space on the world map of exotic photo-ops and culture fest! Then comes the day of Carnival on Day 6, of many cultural gatherings of creative and performing arts from across the social, cultural and political fabric of Kerala.

Culminating in exchanges of produce from the farms and gifts, and the Onam Sadhya, a culinary gala featuring over 25 traditional dishes seals the festivities with wishes for a new cycle of a harvest. There is no other way than immersing oneself in the celebrations to truly revel in the exoticism and joyfulness of Onam.

 

 

May we all strive to emulate her virtues and remember that true wealth lies in the depth of our character, the sincerity of our actions, and the impact we have on those around us.”

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Get set to celebrate Onam in Kerala

Kanchan Nath

- August 22, 2022

May we all strive to emulate her virtues and remember that true wealth lies in the depth of our character, the sincerity of our actions, and the impact we have on those around us.”

Stay riveted for our next gala event, The Brand Travel Daily Media Travel Excellence Awards that recognizes and celebrates the outstanding achievements of companies and individuals in the travel, airline, and hospitality industry. They are scheduled to take place in 11 October, 2024

For inquires, to attend or sponsor next awards, kindly email here: Gary@traveldailymedia.com

If you know of any female leaders or up and coming superstars in the Travel and Hospitality industry you would like to nominate, please visit our page and complete a nomination form!
The prestigious IWTA Awards 2024 Award Winners are listed below:

content studio box

…there are many ways you can work with us to advertise your company and connect to your customers. Our team can help you design and create an advertising campaign.

We can also organise a real life or digital event for you and find thought leader speakers as well as industry leaders, who could be your potential partners, to join the event. We also run some awards programmes which give you an opportunity to be recognized for your achievements during the year and you can join this as a participant or a sponsor.

Let us help you drive your business forward with a good partnership!

x Studio

Connect with your clients by working with our in-house brand studio, using our expertise and media reach to help you create and craft your message in video and podcast, native content and whitepapers, webinars and event formats
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