AbhiBus, an online bus-ticketing platform in India, has launched an exciting new ad campaign that celebrates the thrill of last-minute adventures and unexpected travel plans. This witty series of four ads showcases the ease and convenience of planning spontaneous journeys through the AbhiBus app, for even the most whimsical or unconventional travel aspirations. The new ads will be  launched across TV and digital platforms.

In the first ad titled “Moksha,” two adventurous friends encounter a hitchhiking ghost seeking salvation. Their spontaneous journey, facilitated by AbhiBus, lands them in Goa, where they find themselves partying alongside their ethereal guest, proving that celestial desires can indeed be fulfilled at a moment’s notice. Following this, the second ad “Oopar Oopar” takes a routine employee appraisal to hilarious heights as the boss encourages “aiming higher,” leading to both boss and employee bonding amidst snow-clad mountains, enabled by AbhiBus’ effortless booking.

The third ad “Kathor Tapasya” presents a meditating sage’s singular craving for Biryani, as the app assists in the sage’s gastronomic quest to Biryani Land, demonstrating seamless travel even for ancient sages. The fourth ad “A New Beginning” showcases a young man’s transformative journey prompted by a surprise wedding invitation, highlighting AbhiBus’ knack for facilitating impromptu trips and life-altering experiences.

Speaking on the campaign, Rohit Sharma, chief operating officer of AbhiBus, said:  “In today’s fast-paced world, we understand that the desire for spontaneous travel experiences is on the rise. Our new ad campaign embodies the essence of these impromptu adventures and highlights how AbhiBus is here to make them effortlessly possible.”