Vistara has launched ‘Purple Ticket’, a flexible gift card for travel that can be used by the airline’s customers for themselves or for personal and corporate gifting. The e-card is available for purchase on the airline’s website in increments and can be customised for the recipient and the gifting occasion.

It will be valid for 365 days from the date of purchase, and up to two purple ticket gift cards can be clubbed together for a single transaction on the airline’s website or mobile app. Customers can also use the Purple Ticket to purchase air tickets and additional services such as preferred seat booking, lounge access, and excess baggage, apart from buying a ticket.

The Purple Ticket has been developed in collaboration with Qwikcilver, a Pine Labs company that specialises in gift card retail solutions and has been seamlessly integrated with the Amadeus Airline Platform.

According to Vinod Kannan, chief commercial officer in Vistara: “Gifting, across cultures, is a way of sharing joy and happiness, and Vistara’s Purple Ticket gift cards will allow our customers to gift flexible travel experiences to their loved ones, regardless of the occasion. We are delighted to bring this useful, efficient, and unique gift option to our retail and corporate customers alike ahead of the festive season to help make gifting easier and journeys happier.”