The Great Lakes USA launched its new consumer and travel agent guide at World Travel Market.

The guide focuses on music within the region in support of Brand USA’s new documentary on American pop culture planned for release in the UK in February 2018.

It celebrates music and artists such as Jazz and Blues in Illinois and Indiana, Motown music in Michigan, Rock in Ohio and Prince, Bob Dylan, the White Stripes, Eminem and Madonna.

It also contains recommendations from locals within each state on where to go and what to do so consumers can delve into the magic of the Great Lakes through the eyes of the people who know, the people who live there, the people who are only too happy to share their secrets on the Great Places to go in Michigan, Illinois, Wisconsin, Indiana, Ohio and Minnesota.

This year’s delegation consisted of representatives from: Indiana, Michigan, Detroit, Illinois, Ohio, Bloomington, Mall of America, Wisconsin and Minnesota.

To learn more about the Great Lakes or to order a 2017 Visitor Guide plus a free music CD from the region, visit: www.greatlakesusa.co.uk