Germany’s second-biggest city, Hamburg, has become one of the favourite European travel destinations for Gulf travellers, with an increasing number of new experiences and events in the Hanseatic city.

In 2018, the Gulf states generated over 82,000 overnight stays with travellers preferring to stay in Hamburg’s established luxurious hotels such as the Fairmont Vier Jahreszeiten, the Hotel Atlantic Kempinski and the Hotel Grand Elysée Hamburg.

Adding to this, around 40% of the total GCC arrivals and overnight stays are generated in the summer, between July and August.

Since the opening of the Elbphilharmonie – Hamburg’s new iconic concert hall – the city has become more popular than ever. And with the upcoming Beatles’ 60th Hamburg anniversary, the opening of a new luxurious five-star hotel, a multitude of exquisite culinary Michelin-star restaurants and a selection of must-see attractions and festivals, 2020 is “the year to visit Hamburg”.

Come Together – The Hamburg Beatles Experience

27-29 March 2020

It was in 1960, when five young musicians from Liverpool, UK, first performed at the Indra Club in Hamburg’s famous entertainment district St Pauli. Residing in Hamburg for two years following this gig, it was here that The Beatles played more live music hours than anywhere else in the world during their career.

Sixty years on, Hamburg is celebrating the world’s most recognised band with a weekend of concerts at several locations across the city including the Indra and Kaiserkeller Clubs – both authentic venues where the band performed back in the early days of the Beatles-mania. An interactive Beatles’ tour, as well as various exhibitions and seminar talks with Beatles’ experts, will also take place across the weekend.

Hamburg’s new five-star hotel

Fleming’s Selection Hotel Hamburg City will be the fifth Fleming’s Selection Hotel to open in Europe. The hotel is set in a traditional Hamburg-style former traders’ office building from 1890 and combines a historic feel with a warm and contemporary hotel concept.

The five-star property features 192 guest rooms and suites as well as a gym and restaurant.

Located within the former warehouse district “Speicherstadt”, now a UNESCO World Heritage site and major touristic attraction, the hotel is also situated within easy walking distance of Hamburg’s Elbphilharmonie Concert Hall and the HafenCity district.

The Fleming’s Selection Hotel Hamburg City is scheduled to be opened in spring 2021.