Hard Rock International is expanding its hotel portfolio to the Swiss Alps, announcing plans to open Hard Rock Hotel Davos. 

The hotel will open this December and is situated in the heart of the town, providing easy access to local attractions. The property is positioned close to the train station, which is accessible from Zurich. It is also walking distance from ski lifts and museums, as well as the city’s convention centre, golf course, Vaillant Arena, home to the professional Swiss ice hockey club, Hockey Club Davos, and where the Spengler Cup is played every year.

“As Hard Rock continues to grow globally, the brand targets expansion in influential cities and resort destinations around the world, especially in Europe,” said Dale Hipsh, senior vice president of hotels for Hard Rock International.

“Famed for its pristine climate, cultural offerings and vibrant entertainment scene, Davos is a distinguished destination that draws in tourists from all over. We feel Davos aligns perfectly with the brand and are thrilled to bring the Hard Rock Hotels experience to the region.”

“We are very pleased to welcome the Hard Rock Hotel team in Davos,” said Alessandro Lardi, president of the Board of Directors of international Hospitality Service AG. “We launched our hotel and residence complex in 2016 and since then have been looking for a strong renowned brand for our properties. The high calibre of the Hard Rock International brand ensures that both Spenglers Hotel and Holsboer Residences – soon to run under the Hard Rock brand – will benefit from the professional expertise and unique music solutions that Hard Rock International offers, combined with style and the region’s culture.”

The hotel will feature 111 redesigned rooms, including 31 serviced one to three bedroom apartments. In addition to three conference rooms, an on-site, historic chapel will also be available for booking for banquets, weddings, private concerts and events. For ski guests, the hotel will also offer a ski room where they can store equipment and gear.