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Holiday date shifts impact school break calendars, hotel leisure demand

Holiday date shifts impact school break calendars, hotel leisure demand

Megha Paul

- June 21, 2019

The 2019-2020 School Break Report from STR Global for the US market shows notable shifts in school calendar dates and subsequent periods of high hotel leisure demand, with weather and variability across school districts playing a role in peak family vacation periods.

Findings from the report show that among holidays key to school-break calendars, Columbus Day, Thanksgiving and Easter will have an impact on hotel performance in 2019-20, due primarily to a shift in dates from 2018-19.

“Columbus Day and Thanksgiving both occur a week later than this past year; that will push back school breaks for K-12 public schools, colleges and universities,” said Chris Klauda, senior director of market insights, STR. “This year, Easter occurred a week earlier and caused spring break shifts in K-12 public schools but when looking at colleges and universities, the Easter change had considerably less impact on spring break dates.”

As seen in previous reports, the weather has played a major role in the school calendar. The warmer the climate, the earlier school begins and ends— summer vacation usually starts in May and ends in August. For colder areas, summer vacation starts in mid-to-late June and ends in early September.

K-12 school start dates span about five weeks, with the majority beginning in August. The earliest reported start date for K-12 schools is 17 July 2019 in Arizona. The latest start date is 9 September 2019 in Massachusetts.

When looking at college and university schedules, the start date range is wider at seven weeks. However, the bulk of students start between 19 and 26 August. The earliest start date for a college or university is 12 August in Florida, while the latest is 1 October in California.

The School Break Report, a forward-looking tool utilized to plan for vacation hotel demand, includes information for 1,500-plus public school districts (60% of all students) and more than 1,000 four-year universities (73% of all students) in all 50 states and the District of Columbia.

May we all strive to emulate her virtues and remember that true wealth lies in the depth of our character, the sincerity of our actions, and the impact we have on those around us.”

Stay riveted for our next gala event, The Brand Travel Daily Media Travel Excellence Awards that recognizes and celebrates the outstanding achievements of companies and individuals in the travel, airline, and hospitality industry. They are scheduled to take place in 11 October, 2024

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Holiday date shifts impact school break calendars, hotel leisure demand

Megha Paul

- June 21, 2019

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May we all strive to emulate her virtues and remember that true wealth lies in the depth of our character, the sincerity of our actions, and the impact we have on those around us.”

Stay riveted for our next gala event, The Brand Travel Daily Media Travel Excellence Awards that recognizes and celebrates the outstanding achievements of companies and individuals in the travel, airline, and hospitality industry. They are scheduled to take place in 11 October, 2024

For inquires, to attend or sponsor next awards, kindly email here: Gary@traveldailymedia.com

If you know of any female leaders or up and coming superstars in the Travel and Hospitality industry you would like to nominate, please visit our page and complete a nomination form!
The prestigious IWTA Awards 2024 Award Winners are listed below:

content studio box

…there are many ways you can work with us to advertise your company and connect to your customers. Our team can help you design and create an advertising campaign.

We can also organise a real life or digital event for you and find thought leader speakers as well as industry leaders, who could be your potential partners, to join the event. We also run some awards programmes which give you an opportunity to be recognized for your achievements during the year and you can join this as a participant or a sponsor.

Let us help you drive your business forward with a good partnership!

x Studio

Connect with your clients by working with our in-house brand studio, using our expertise and media reach to help you create and craft your message in video and podcast, native content and whitepapers, webinars and event formats