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Holland America Line Prepares for Biggest Event in Its History

Kristin Mariano

- April 14, 2023

On 18 April 2023, Holland America Line will mark its 150th anniversary with a series of historical events in Rotterdam, where it was founded.

The cruise line’s newest ship, Rotterdam, will arrive on 18 April in its namesake city of Rotterdam, the Netherlands, and will be welcomed by government dignitaries, port officials, and guests.

Meanwhile, the Zuiderdam, another Holland America Line cruise ship, will be stationed in Amsterdam to hold a grand evening celebration for Grand World Voyage guests.

After months of planning and several events, Holland America Line will formally commemorate its 150th anniversary in Rotterdam, the cruise line’s official home in the Netherlands. On 18 April, the company’s newest cruise ship, Rotterdam, will be at the forefront.

Holland America Line President Gus Antorcha will lead the celebrations, including Her Royal Highness Princess Margriet of the Netherlands, Rotterdam’s godmother; Ahmed Aboutaleb, Rotterdam’s mayor; and descendants of Holland America Line’s two founding families.

“Holland America Line is a company that takes deep pride in its past and respects the role that played in history,” said Gus Antorcha, President of Holland America Line, “so our 150th-anniversary events honour our tradition while recognising the brand we are today.”

“All of the events we’ve planned have special meaning for us, and we’re excited to celebrate with so many people who have been a part of our story over the years, as well as our guests, team members, and the people of the Netherlands.”

The 150th-anniversary celebrations will be held at the historic Hotel New York, previously the headquarters of Holland America Line. The hotel will receive a ship bell to commemorate the company’s maritime past. Princess Margriet will bless the bell before it is delivered to the hotel, as is customary for Holland America Line.

A one-of-a-kind Holland America Line share will also be presented to the city archives in Rotterdam. In honour of the 150th anniversary, the Dutch postal agency, PostNL, will release a limited edition 24-carat gold-foil collectable stamp, with just 1,000 copies available throughout the Netherlands.

The Holland America Line cruise ship Zuiderdam will conduct an evening gala reception for Grand World Voyage passengers in Amsterdam.

Following a Gala Dinner on board the Rotterdam and Zuiderdam, the festivities will continue to the Lido pool area, with live music and tributes to the memorable occasion. Anniversary celebrations will also take place aboard Holland America Line’s other nine ships.

Holland America Line has created an unforgettable journey for guests on the special Anniversary Transatlantic Crossing onboard the Rotterdam to commemorate its 150th anniversary and Dutch heritage.

The voyage departs from New York City on 7 April and arrives in Rotterdam on 18 April, celebrating the company’s rich history and tradition.

Guests will be offered meals from previous Holland America Line journeys dating back to the 1920s, a “Throwback Happy Hour” with drink prices as low as 75 cents and a classic Dutch High Tea.

A Rijsttafel pop-up will also be presented at the Tamarind restaurant, providing guests with a one-of-a-kind gourmet experience. Rijsttafel, which translates as “rice table” in Dutch, is a typical Indonesian supper with an extensive array of Indonesian foods.

Holland America Line is celebrating in various ways, including a unique look back into its history and the events in Rotterdam and Amsterdam and onboard Rotterdam.

The cruise line has digitised passenger list archives, including information on passengers who travelled with the company between 1900 and 1969. Each guest’s name, port of departure, and departure date are all included in the digitised archives. The archives contain information about early Holland America Line passengers like Albert Einstein and Winston Churchill.

From summer 2023 until spring 2024, an Anniversary Sale will be available for specific sailings. Guests who book eligible sailings can save up to 45% off cruise prices, receive up to $150 in onboard spending money per person, pay lower deposits, and much more.

May we all strive to emulate her virtues and remember that true wealth lies in the depth of our character, the sincerity of our actions, and the impact we have on those around us.”

Stay riveted for our next gala event, The Brand Travel Daily Media Travel Excellence Awards that recognizes and celebrates the outstanding achievements of companies and individuals in the travel, airline, and hospitality industry. They are scheduled to take place in 11 October, 2024

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Holland America Line Prepares for Biggest Event in Its History

Kristin Mariano

- April 14, 2023

May we all strive to emulate her virtues and remember that true wealth lies in the depth of our character, the sincerity of our actions, and the impact we have on those around us.”

Stay riveted for our next gala event, The Brand Travel Daily Media Travel Excellence Awards that recognizes and celebrates the outstanding achievements of companies and individuals in the travel, airline, and hospitality industry. They are scheduled to take place in 11 October, 2024

For inquires, to attend or sponsor next awards, kindly email here: Gary@traveldailymedia.com

If you know of any female leaders or up and coming superstars in the Travel and Hospitality industry you would like to nominate, please visit our page and complete a nomination form!
The prestigious IWTA Awards 2024 Award Winners are listed below:

content studio box

…there are many ways you can work with us to advertise your company and connect to your customers. Our team can help you design and create an advertising campaign.

We can also organise a real life or digital event for you and find thought leader speakers as well as industry leaders, who could be your potential partners, to join the event. We also run some awards programmes which give you an opportunity to be recognized for your achievements during the year and you can join this as a participant or a sponsor.

Let us help you drive your business forward with a good partnership!

x Studio

Connect with your clients by working with our in-house brand studio, using our expertise and media reach to help you create and craft your message in video and podcast, native content and whitepapers, webinars and event formats
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