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Hong Kong travellers are world’s best forward planners

Mark Elliott

- July 20, 2017

Travellers from Hong Kong book their trips further in advance than any other nationality, a new report has revealed.

According the study by Agoda.com, Hong Kong residents are super-organised, booking their holidays on average 49.4 days prior to their departure date. This is a full three days further ahead than Russian travellers (46.4 days), who are the second best forward planners. Australians (44.3 days) were third, followed by Taiwanese (43.3) and British (37.2) travellers.

At the other end of the scale, the five nations that book with the least notice are made up primarily of Asian markets. Saudi Arabian travellers only book on average 16.9 days prior to their departure date, while Indonesian (18.0) and Vietnamese (18.7) residents also book less than three weeks in advance. India (21.7) and Malaysia (24.4) completed the five.

On a global level, Agoda said that there is a trend towards increased booking lead times.

“Our research demonstrates that across the globe, the trend is shifting to more advanced booking, with an average global increase of two days lead-time in booking compared to the previous year. This is somewhat surprising, given that we are portrayed as living in an age of ‘instant gratification’,” said Andy Edwards, Agoda’s global director of brand & communications.

“Price and choice play a driving factor when booking travel – the longer you book in advance, the better the choice and the lower the cost. Popular culture portrays this image of the adventurous, last-minute traveller, but in reality consumers are investing more time preparing for their holiday to get the most out of their well-deserved break.”

The report also revealed which countries have the highest levels of international travel. Unsurprisingly given their size, Singapore and Hong Kong (both 99%) generated the highest proportion of international reservations. The UK was third, with 38% of hotel booking made in overseas markets.

In China, 98% of the nation’s bookings are made domestically, while the figure was 92% in the US.

The Agoda study monitored the online travel company’s booking trends in 2016, compared to 2015, analysing customers from 20 countries.

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Hong Kong travellers are world’s best forward planners

Mark Elliott

- July 20, 2017

May we all strive to emulate her virtues and remember that true wealth lies in the depth of our character, the sincerity of our actions, and the impact we have on those around us.”

Stay riveted for our next gala event, The Brand Travel Daily Media Travel Excellence Awards that recognizes and celebrates the outstanding achievements of companies and individuals in the travel, airline, and hospitality industry. They are scheduled to take place in 11 October, 2024

For inquires, to attend or sponsor next awards, kindly email here: Gary@traveldailymedia.com

If you know of any female leaders or up and coming superstars in the Travel and Hospitality industry you would like to nominate, please visit our page and complete a nomination form!
The prestigious IWTA Awards 2024 Award Winners are listed below:

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…there are many ways you can work with us to advertise your company and connect to your customers. Our team can help you design and create an advertising campaign.

We can also organise a real life or digital event for you and find thought leader speakers as well as industry leaders, who could be your potential partners, to join the event. We also run some awards programmes which give you an opportunity to be recognized for your achievements during the year and you can join this as a participant or a sponsor.

Let us help you drive your business forward with a good partnership!

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Connect with your clients by working with our in-house brand studio, using our expertise and media reach to help you create and craft your message in video and podcast, native content and whitepapers, webinars and event formats
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