Hotelbeds, the bedbank company, has announced a strategic partnership with citizenM Shanghai Hongqiao, a Shanghai based property of the Netherlands-based hotel chain citizenM. The deal will provide Hotelbeds with exclusive access to citizenM Shanghai Hongqiao’s porfolio of more than 300 rooms.

The 4-star affordable luxury hotel opened in June 2019 and is the second property of citizenM in Asia Pacific and the 15th opening worldwide for the brand. The agreement provides citizenM with distribution via both the wholesale and retail distribution channels of Hotelbeds, which operate under the Hotelbeds and Bedsonline brand names, respectively.

With this new pact, citizenM increases its supply of inventory to the Hotelbeds distribution network, reaching over 60,000 travel trade buyers using the Hotelbeds booking platform, including tour operators, retail travel agencies, airlines and points redemption schemes in over 140 source markets.

“Plans to grow further.”

Forrest Zhang, managing director of China in Hotelbeds said: “As a brand, citizenM is a boutique hotel with an affordable luxury experience and we are pleased to be able to offer this stylish and high-tech accommodation to our over 60,000 B2B travel trade buying customers such as tour operators, retail travel agents, airlines and points redemption schemes.”

Kevin Yu, hotel manager at citizenM Shanghai Hongqiao said: “We have ambitious plans to grow further and extend our reach to more international markets, and Hotelbeds is the right partner to do so due to its extensive global reach of B2B travel buyers.”