Holiday comparison site icelolly.com has partnered with travel industry experts, Trending Travel. The new “Inspire and Compare” booking funnel created through the partnership provides travel companies with a new customer acquisition journey, connecting the inspirational content from Trending Travel directly with the holiday comparison tool of icelolly.com.

Richard Singer, CEO of Ice Travel Group said: “I am excited by this collaboration which will introduce a wider audience to icelolly.com. This will allow us to continue to grow booking volumes via social media for our ATOL bonded travel partners. We believe this new “Inspire and Compare” model will become a desired booking path for many holiday makers as it provides a fast and simple route to the best package holiday deals to beach and city destinations they are inspired to visit”.

Trending Travel investor and board consultant Steve Endacott said: “By using engaging content and influencer-led marketing, Trending Travel have proved they can create a huge response to the current demand in the sector. By entering this partnership with Ice Travel Group, the response can be directly converted into bookings, making them an even more attractive partner for tourist boards, hotel partners and operators looking to generate both awareness and bookings.

The partnership provides a way of maximising the demand for inspirational social media content and the use of social media platforms as a trending port of call for holiday inspiration, linking customers directly to bookable holidays at the best value.

A pandemic-born inspirational travel platform, Trending Travel has quickly established itself as the UK’s social media specialist within the travel industry.  The partnership provides the ultimate start-to-finish customer journey, allowing on-the-spot bookings for millions of holiday-goers.

Customers inspired by certain destinations will be transferred directly to icelolly.com to explore and compare the best holiday deals for the desired destination. When choosing the preferred deal, the platform leads customers directly to the sites of key Tour Operators and OTAs in the UK to then finalise their booking.

The partnership is part of a series of wider initiatives for Ice Travel Group, holding company of icelolly.com and TravelSupermarket, introducing the brand to new audiences and widening their accessibility as a  travel platform.