As the world adjusts to new travel norms and expectations, IHG Hotels & Resorts is enhancing the experience for its hotel guests around the world, by redefining cleanliness and supporting guests’ personal wellbeing throughout their stay.

Using new, science-led protocols and service measures, partnering with industry-leading experts Cleveland Clinic, Ecolab and Diversey, and launching a global IHG Clean Promise, the strengthened measures will give guests greater confidence and hotel teams the protection needed.

Keith Barr, chief executive officer of IHG, commented: “The future of travel may look different, but a safe, secure stay is fundamental to deliver true hospitality – and that will never change. This includes looking at where technology can make a difference, deploying enhanced, highly visible and more frequent cleaning measures, and different approaches to food and beverage, all underpinned by our new IHG Clean Promise.”