Redefine|BDL Hotels (RBH) has welcomed the Imperial Hotel Blackpool to its portfolio. 

The addition of the 4-star property, which boasts a seafront location on the North Promenade, will bring the number of hotels in the RBH portfolio to 56.

Now owned by The Fragrance Group, the property was formerly part of The Hotel Collection and features 180 guestrooms and 14 meeting rooms, accommodating up to 600 delegates.

Guests can also enjoy a host of facilities, including a health club, swimming pool, children’s playroom and the popular Palm Court restaurant.

John Stuart, RBH’s COO, said: “The Imperial Hotel Blackpool is an exciting addition to our growing portfolio and marks our first venture into the Blackpool market.

“Blackpool is one of the nation’s most beloved tourist destinations, and we’re very much looking forward to getting down to business in the resort, working alongside the property’s owners.”

RBH’s portfolio includes private label and branded properties, including IHG, Hilton, Accor, Marriott, Best Western and Wyndham hotels.