In-destination experiences shape future of global travel and tourism –

The vital role of in-destination experiences was under the spotlight yesterday (Monday 9th May) during the opening session of the ARIVALDubai@ATM forum, which gathers the industry’s brightest minds and leading voices to discuss the essential themes defining tours, activities, attractions and experiences in 2022 and beyond. In 2019, travel experiences achieved $254 billion in global gross industry sales, making it the third-largest sector in travel and tourism after transportation and accommodation, with almost one million operators around the world. Operators […]

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