India launched a campaign to woo Egyptian travellers and make them aware of the magnificent holiday options in the country. The month-long “Incredible India!” campaign has been organised by the Embassy of India in Cairo, in coordination with the India Tourism Office in Dubai, the Cairo Governorate, and the Cairo Public Transport Authority.

It was flagged off jointly by India’s Ambassador to Egypt Sanjay Bhattacharyya, Governor of Cairo Governorate Eng Atef Abdel Hamid and officials from Cairo Transport Authority.

As part of the campaign, 12 buses of transport authority will showcase various tourist destinations in India, including culture, festivals, monuments, landscape, wildlife, people and food.  Each bus is uniquely exhibiting two tourist themes of India. The campaign will run on five routes in East, Middle, North, South and Giza parts of Cairo Metropolitan area.

“We invite more and more Egyptian tourists to visit India, even as we support the growth in Indian tourists to Egypt. India has variety of experiences ranging from historical sites to natural beauty, beaches to mountains, adventure to cultural events, yoga to medical tourism, wedding destinations to Bollywood tours, and many more,” Bhattacharyya said, while inaugurating the event at Cairo citadel. This campaign also aims to connect tour operators of both the countries.

The Embassy of India had previously launched “Incredible India” and “Make in India” campaigns at the metro in April where posters showing glimpses of India culture were displayed on the metro. Earlier in April, a two-month-long campaign was launched in Cairo metro.