share
Dnata Travel Group’s B2B touring brand, Incredible Journeys has introduced its newest campaign – Independent Touring, as the brand expand their bespoke offering to agents.
The campaign showcases seven independent tours which will allow agents to help their customers choose from a pre-set itinerary or create an exclusive touring getaway for them. The campaign will run until the end of June 2023.
Independent Touring strikes the perfect balance between organisation and freedom. It allows customers to handpick what they want to experience on their tour, with all their accommodation and transport being arranged before they travel. This is possible thanks to the expertise and knowledge of the Incredible Journeys team – allowing agents to book independent tours with confidence through the brand.
The campaign offers inspirational itineraries including: The Best of Vietnam; Rocky Mountaineer’s Journey Through the Clouds with Vancouver; and Cape Town, Winelands, Garden Route & Safari Self Drive. These, plus a wider selection of tours can be found on www.goldmedal.co.uk/. Incredible Journeys have access to an extensive range of tours offered by a broad range of suppliers and multiple add-ons, with the goal to create trips which truly makes the traveller’s journey incredible.
The adventure and touring brand officially relaunched in March 2023 with a new look and feel yet with the expertise of an established and experienced team. Since launch, bookings have increased by over 200%, with the number of individual agents booking with the brand increasing by 160% year on year. Asia, Africa, Oceania and America tours have seen significant growth, with the average booking value increasing by 35% – the biggest booking since 15th March was for over £30,000.
Commenting on the launch of the Independent Touring campaign, Mark Henderson, Head of Product – Incredible Journeys said, “Independent touring presents great opportunities for travellers who are not only looking to tick off key highlights whilst travelling, but also allows for flexibility so that you move at your own pace and off the beaten track. Our touring experts at Incredible Journeys are specialists in curating itineraries which achieves this”.
Henderson continues, “We are seeing that travellers are demanding more flexibility to experience what’s important to them, and independent touring does just that.”
Dnata Travel Group Incredible Journeys, Mark Henderson
