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Indian TA’s hit back at Air India’s exclusive GDS deal with Travelport

Indian TA’s hit back at Air India’s exclusive GDS deal with Travelport

Alastair Newport

- November 27, 2018

In October it was announced that UK based firm Travelport had won the contract to become the sole provider of Air India’s GDS. The nation’s travel agents have responded with an emphatic request that the airline reconsiders the exclusive nature of the deal and to continue to allow content from existing GDS providers.

The Travel Agents Association Of India (TAAI) and Travel Agents Federation of India (TAFI), along with other industry groups, have co-authored an open letter to Air India’s chairman and managing director Pradeep Singh Kharola, where they strongly asserted their belief that the airline did not discuss the impact of the deal with stakeholders, saying they were “extremely perplexed and shocked” by the decision.

The emotive letter states: “This approach of Air India and its personnel to prevent an open discussion or a review with the Associations or even through a response to our objections is considered sceptical.”

” A big threat to Air India’s survival”

The document goes on to note the organisations confusion at outrage over the lack of consultation for a contract that they believe may impact the carriers existence:

“We fail to understand why the industry leaders or the associations have not been consulted when our national airline opts for such a mega initiative that poses a big threat to Air India’s survival, despite the tough times, Air India is currently reeling under. Not involving us or our associations in a dialogue, confirms, we were not to be consulted at all and we were to be kept in the dark.”

The letter closes with “We earnestly suggest and request that this initiative by Air India to disconnect its inventory from any existing GDS be immediately withdrawn.”

The letter, which also suggests that the deal is a violation of India’s competition law,  comes at an difficult time for GDS, with both Sabre and Amadeus recently revealed to be subjects of an antitrust investigation by the European Commission.

May we all strive to emulate her virtues and remember that true wealth lies in the depth of our character, the sincerity of our actions, and the impact we have on those around us.”

Stay riveted for our next gala event, The Brand Travel Daily Media Travel Excellence Awards that recognizes and celebrates the outstanding achievements of companies and individuals in the travel, airline, and hospitality industry. They are scheduled to take place in 11 October, 2024

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Indian TA’s hit back at Air India’s exclusive GDS deal with Travelport

Alastair Newport

- November 27, 2018

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May we all strive to emulate her virtues and remember that true wealth lies in the depth of our character, the sincerity of our actions, and the impact we have on those around us.”

Stay riveted for our next gala event, The Brand Travel Daily Media Travel Excellence Awards that recognizes and celebrates the outstanding achievements of companies and individuals in the travel, airline, and hospitality industry. They are scheduled to take place in 11 October, 2024

For inquires, to attend or sponsor next awards, kindly email here: Gary@traveldailymedia.com

If you know of any female leaders or up and coming superstars in the Travel and Hospitality industry you would like to nominate, please visit our page and complete a nomination form!
The prestigious IWTA Awards 2024 Award Winners are listed below:

content studio box

…there are many ways you can work with us to advertise your company and connect to your customers. Our team can help you design and create an advertising campaign.

We can also organise a real life or digital event for you and find thought leader speakers as well as industry leaders, who could be your potential partners, to join the event. We also run some awards programmes which give you an opportunity to be recognized for your achievements during the year and you can join this as a participant or a sponsor.

Let us help you drive your business forward with a good partnership!

x Studio

Connect with your clients by working with our in-house brand studio, using our expertise and media reach to help you create and craft your message in video and podcast, native content and whitepapers, webinars and event formats