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Inventive identity: TAP names regional aircraft after the historic city of Guimarães

Inventive identity: TAP names regional aircraft after the historic city of Guimarães

Kanchan Nath

- November 21, 2023

TAP Air Portugal has named an aircraft from its regional fleet after the historic city of ‘Guimarães’, the birthplace of Portuguese identity. The city of Guimarães, considered the Cradle City of Portugal, is currently one of the major tourist centres in the north of the country, and was distinguished as a Unesco World Heritage Site in 2001.

To mark the naming of “Guimarães”, Portugália’s Embraer 190 (registration number CS-TPZ), a symbolic ceremony was held at the city’s Town Hall, hosted by Mayor, Domingos Bragança, to whom the Managing Director of Portugália, Mário Lobato de Faria gifted a replica model of the aircraft.

This creative initiative from TAP follows on from the ‘Embrace Portugal’ project, introduced in 2017 to celebrate the airline’s anniversary. TAP is thus extending Portugália’s fleet originally named after the 18 districts and the two autonomous regions of Portugal to new regions, reinforcing TAP’s priority to leverage the country and its culture.

In each naming ceremony, TAP has  aimed to promote each region and their intrinsic cultures, gastronomy and heritage, as well as strengthening the relationship and position of Portugal and its people with the world.

Portugália flies under the TAP Express brand on short and medium-haul flights and currently operates  a fleet of 19 aircraft – 12 Embraer 190s, with capacity for 106 passengers, and seven Embraer 195s, with capacity for 118 passengers.

The Embraer 190 and 195 added to the Company’s regional fleet represent a major growth in available seats and a savings in fuel consumption. As a member of Star Alliance since 2005, TAP offers customers seamless connections through its Lisbon hub to destinations around the world. It operates from three UK destinations – London Heathrow, London Gatwick and Manchester – as well as offering flights from the Irish capital, Dublin.

The airline, which boasts one of the youngest fleets in Europe, has a mix of short-haul and long-haul Airbus aircraft including the A330neo and A321neoLR, as well as operating a fleet of ATR and Embraer aircraft for short hops through its regional carrier Portugalia.

 

May we all strive to emulate her virtues and remember that true wealth lies in the depth of our character, the sincerity of our actions, and the impact we have on those around us.”

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Inventive identity: TAP names regional aircraft after the historic city of Guimarães

Kanchan Nath

- November 21, 2023

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May we all strive to emulate her virtues and remember that true wealth lies in the depth of our character, the sincerity of our actions, and the impact we have on those around us.”

Stay riveted for our next gala event, The Brand Travel Daily Media Travel Excellence Awards that recognizes and celebrates the outstanding achievements of companies and individuals in the travel, airline, and hospitality industry. They are scheduled to take place in 11 October, 2024

For inquires, to attend or sponsor next awards, kindly email here: Gary@traveldailymedia.com

If you know of any female leaders or up and coming superstars in the Travel and Hospitality industry you would like to nominate, please visit our page and complete a nomination form!
The prestigious IWTA Awards 2024 Award Winners are listed below:

content studio box

…there are many ways you can work with us to advertise your company and connect to your customers. Our team can help you design and create an advertising campaign.

We can also organise a real life or digital event for you and find thought leader speakers as well as industry leaders, who could be your potential partners, to join the event. We also run some awards programmes which give you an opportunity to be recognized for your achievements during the year and you can join this as a participant or a sponsor.

Let us help you drive your business forward with a good partnership!

x Studio

Connect with your clients by working with our in-house brand studio, using our expertise and media reach to help you create and craft your message in video and podcast, native content and whitepapers, webinars and event formats