Israel Ministry of Tourism (IMOT) conducted a roadshow in New Delhi to enhance commercial ties with the Indian travel trade fraternity. In an effort to retain the growth momentum of Indian arrivals to Israel, the team interacted with over 300 key travel and tour operators, MICE providers, up-market leisure operators and media personnel.

The event commenced with a presentation leading to an interactive session with the IMOT team. The roadshow included interactive B2B sessions, education programmes and workshops to aid trade members in planning itineraries and responding to customer queries. The Israeli delegation was led by the newly appointed Sammy Yahia, director of tourism for India and Philippines markets at IMOT along with Judah Samuel, director of marketing at IMOT and included representative partners from the tourism industry of Israel.

Commenting on the roadshow, Yahia said: “The arrivals from India have exceeded expectations in the last few years and we have seen the same trend in 2019. India currently stands third in Asia among the top source markets for Israel. While keeping the current momentum going, the idea is to aggressively work towards increasing connectivity between India and Israel by introducing new airlines to service the route.”