Accor, the largest hotel operator in Australia and New Zealand, continues to invest in the resurgence of domestic travel and is instilling confidence in travellers with its latest campaign – ‘It’s All Good’ (translated- It’s how they say peace of mind in Australia and New Zealand).

The campaign, which launches in Australia and New Zealand today, acknowledges that travel has been a cause of headache and heartbreak over the past year and seeks to reassure travellers ‘It’s All Good’ to travel near or far with Accor’s flexible cancellation policies and enhanced ALLSAFE hygiene and cleanliness standards.

Accor Pacific chief executive officer, Simon McGrath, said: “Australians and Kiwis are ready to travel but, after the uncertainty of border closures, many people are understandably hesitant to commit. The ability to amend bookings with ease is a necessity for today’s travellers. Providing flexible options is critical. With this campaign, we hope to give travellers the confidence they need to go on the holidays they’ve been dreaming of and to reunite with families and friends.

Accor’s ‘It’s All Good’ campaign runs from now until 31 May 2021.