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Japan mulls restarting subsidised ‘Go To Travel’ programme

Japan mulls restarting subsidised ‘Go To Travel’ programme

Megha Paul

- October 6, 2021

The Japanese government will look into the right timing to restart a popular subsidised travel programme that was suspended late last year as Coronavirus infections spread, broadcaster NHK said, citing the tourism minister, Tetsuo Saito.

Saito, the newly appointed minister for land, infrastructure, transport and tourism, also said at his inaugural news conference that the government would stand by its goal of reaching 60 million inbound tourists by 2030 as a key source of economic growth, NHK said. Prime Minister Fumio Kishida’s new cabinet, which formed this week, is looking to revitalise an economy hit by the Covid-19 pandemic, particularly in the service industry as tourism dried up under state-of-emergency restrictions and closed borders.

The ‘Go To Travel’ programme that began in July last year helped boost domestic travel but was put on hold by the end of the year. “It is important to balance the prevention of contagion and the promotion of tourism,” Saito said, according to NHK.

The subsidised programme offered various travel-related discounts and vouchers to prop up regional economies. Japan as a whole emerged from a state of emergency on 1 October for the first time in about six months, although some governors are lifting restrictions in stages to prevent a rebound. Data this week showed that Japan’s services sector activity shrank for a 20th straight month in September because of the pandemic.

(Source: Reuters)

May we all strive to emulate her virtues and remember that true wealth lies in the depth of our character, the sincerity of our actions, and the impact we have on those around us.”

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Japan mulls restarting subsidised ‘Go To Travel’ programme

Megha Paul

- October 6, 2021

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May we all strive to emulate her virtues and remember that true wealth lies in the depth of our character, the sincerity of our actions, and the impact we have on those around us.”

Stay riveted for our next gala event, The Brand Travel Daily Media Travel Excellence Awards that recognizes and celebrates the outstanding achievements of companies and individuals in the travel, airline, and hospitality industry. They are scheduled to take place in 11 October, 2024

For inquires, to attend or sponsor next awards, kindly email here: Gary@traveldailymedia.com

If you know of any female leaders or up and coming superstars in the Travel and Hospitality industry you would like to nominate, please visit our page and complete a nomination form!
The prestigious IWTA Awards 2024 Award Winners are listed below:

content studio box

…there are many ways you can work with us to advertise your company and connect to your customers. Our team can help you design and create an advertising campaign.

We can also organise a real life or digital event for you and find thought leader speakers as well as industry leaders, who could be your potential partners, to join the event. We also run some awards programmes which give you an opportunity to be recognized for your achievements during the year and you can join this as a participant or a sponsor.

Let us help you drive your business forward with a good partnership!

x Studio

Connect with your clients by working with our in-house brand studio, using our expertise and media reach to help you create and craft your message in video and podcast, native content and whitepapers, webinars and event formats