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Japan to suspend Go To Travel campaign as cases spike

Japan to suspend Go To Travel campaign as cases spike

Kristin Mariano

- December 22, 2020

Japan will be suspending the Go To Travel campaign that subsidises domestic tourism as COVID cases continue to rise in the country.

Some people point to the tourism program as the cause on the recent spike in cases in key areas like Tokyo, Osaka and Hokkaido. The said places earlier requested to be exempted from the program in order to control the rate of infection.

The aforementioned claim is denied by Prime Minister Yoshihide Suga himself saying that there is no evidence that the Go To Travel campaign is the main culprit for the spread of infection. The campaign will be paused from December 28 to January 11 and then will be resumed.

Based on a poll conducted by Japanese newspaper Mainichi Shinbun, majority of citizens believed that the campaign must be suspended. Meanwhile, Suga’s approval ratings have plummeted as many perceived that he is mishandling the pandemic situation.

Some people think that the Go To Travel campaign delivers a mixed message. While the government is telling people to practice restraint, the tourism program encourages us to go out and explore. It is like hitting the accelerator and the brakes at the same time.

The country is currently experiencing third wave of coronavirus infection, although Japan’s total number of infection is low compared to global standards. As of this writing, Japan passed the 200,000 mark of COVID cases.

Meanwhile, Japan’s reopening to international tourism still hangs in a balance, but the country is determined to hold the Olympics next year.

May we all strive to emulate her virtues and remember that true wealth lies in the depth of our character, the sincerity of our actions, and the impact we have on those around us.”

Stay riveted for our next gala event, The Brand Travel Daily Media Travel Excellence Awards that recognizes and celebrates the outstanding achievements of companies and individuals in the travel, airline, and hospitality industry. They are scheduled to take place in 11 October, 2024

For inquires, to attend or sponsor next awards, kindly email here: Gary@traveldailymedia.com

If you know of any female leaders or up and coming superstars in the Travel and Hospitality industry you would like to nominate, please visit our page and complete a nomination form!
The prestigious IWTA Awards 2024 Award Winners are listed below:

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We can also organise a real life or digital event for you and find thought leader speakers as well as industry leaders, who could be your potential partners, to join the event. We also run some awards programmes which give you an opportunity to be recognized for your achievements during the year and you can join this as a participant or a sponsor.

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Japan to suspend Go To Travel campaign as cases spike

Kristin Mariano

- December 22, 2020

No posts found.

May we all strive to emulate her virtues and remember that true wealth lies in the depth of our character, the sincerity of our actions, and the impact we have on those around us.”

Stay riveted for our next gala event, The Brand Travel Daily Media Travel Excellence Awards that recognizes and celebrates the outstanding achievements of companies and individuals in the travel, airline, and hospitality industry. They are scheduled to take place in 11 October, 2024

For inquires, to attend or sponsor next awards, kindly email here: Gary@traveldailymedia.com

If you know of any female leaders or up and coming superstars in the Travel and Hospitality industry you would like to nominate, please visit our page and complete a nomination form!
The prestigious IWTA Awards 2024 Award Winners are listed below:

content studio box

…there are many ways you can work with us to advertise your company and connect to your customers. Our team can help you design and create an advertising campaign.

We can also organise a real life or digital event for you and find thought leader speakers as well as industry leaders, who could be your potential partners, to join the event. We also run some awards programmes which give you an opportunity to be recognized for your achievements during the year and you can join this as a participant or a sponsor.

Let us help you drive your business forward with a good partnership!

x Studio

Connect with your clients by working with our in-house brand studio, using our expertise and media reach to help you create and craft your message in video and podcast, native content and whitepapers, webinars and event formats