JCB International Co., Ltd., the international operations subsidiary of JCB Co., Ltd., Japan’s only international payment brand, announces the launch of “The heart of HOKKAIDO” program, which provides special offers on shopping and experiences at merchants in Hokkaido, a popular tourist destination, to JCB cardmembers issued outside Japan. This promotion will run from October 1, 2023 to March 31, 2024.

During this period, JCB cardmembers will find great discounts and gift offers at selected merchants in Hokkaido. By offering privileges at a variety of the merchants in Hokkaido with JCB Cards, this program aims to encourage not only shopping but also spending on unique experiences in Hokkaido, which is attracting an increasing number of visitors to Japan. In addition, JCB hopes to contribute to local communities by stimulating visitors’ consumption as well as enriching the travel experience of JCB cardmembers.

JCB and partner merchants have agreed to launch this program together because of our shared desire to contribute to the development of local communities and to provide visitors to Japan with a uniquely Japanese experience.

This program is also in collaboration with JTB Corp. and Fun Japan Communications Co., Ltd., which operates “FUN! JAPAN”, the social media platform that provides information on Japanese culture, food, fashion, technology, and business. JCB cardmembers can also enjoy special offers via the special website of “FUN! JAPAN”. “The FUN! JAPAN Furusato Membership Program” website is designed to continuously increase the number of fans of Hokkaido, including members who are long lasting repeat visitors to the region and who purchase Hokkaido specialties from overseas via e-commerce.

Role of Each Partner

– JCB International Co., Ltd. organizes “The heart of HOKKAIDO” program which provides special offers and discounts at shops and restaurants located in the hub of tourism in Hokkaido and promotes the program via the own media and advertisements, as well as the JTB’s program to invite more JCB cardmembers to Hokkaido.

– JTB Corp. HOKKAIDO Branch gathers partnered facilities, cooperated with local travel & tourism groups and associations.

– JTB Corp. Area Solution Business Division promotes registration of products which make tourists enjoy unique experiences in the region.

– Fun Japan Communications Co., Ltd. establishes the campaign website and the community “The FUN! JAPAN Furusato Membership Program”.

As a Japanese brand with a spirit of hospitality, JCB offers services to enrich the travel experience of JCB cardmembers. Visit “JCB Global”, the official YouTube channel, and the “JCB Special Offers” website (*) for information on beneficial promotions and convenient services in multiple languages.