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Jet2CityBreaks is set to launch roll out its new campaign of ‘Video on Demand’ adverts for the first time this week, showcasing the joy of exploring new cities. Part of an integrated brand campaign, the new adverts will be supported by digital and social media campaigns and target older and younger couples.
Hitting premium video-on-demand catch-up services including ITV Hub, All 4, My 5, Sky TV and Virgin TV, the new 30-second adverts highlight some of Europe’s best and most popular city break destinations across Europe such as Barcelona, Prague, Rome and Venice.
They also demonstrate how Jet2CityBreaks, wraps up these breaks including flights and handpicked 2-5 star hotels and apartments, as well as free 22kg hold baggage and 10kg hand luggage allowance..
Filmed in key European city locations including Prague, Rome, Budapest, Krakow, Barcelona, Venice and Nice, the new adverts feature popular hotels offered by Jet2CityBreaks including the Iberostar Paseo de Gracia in Barcelona, Hotel Ellington in Nice and Art Deco Imperial Hotel in Prague.
The new adverts show couples enjoying the many different aspects of a city getaway in both summer and winter, from sightseeing and swimming in the hotel’s pool after a day exploring, to enjoying cocktails on a rooftop bar and sampling the city’s local cuisine and culture.
The Jet2CityBreaks collection boasts the most popular 2-5 star hotels and apartments, located close to the best attractions and transport links across 30 world-famous capitals, cultural hotspots and historical gems. Customers can explore the cobbled alleyways, ancient ruins and white-domed cathedrals of Lisbon, a new city break destination for 2019, or choose from a range of classics such as Krakow, Venice, Barcelona, Prague and Rome.
Gavin Forth, Marketing Director at Jet2CityBreaks, said: “This is an extremely popular time of year for taking a city break, and this brand-new advert really captures the joy of exploring our fantastic city break destinations, inspiring younger and older couples to plan their next trip with Jet2CityBreaks. The new adverts demonstrate the VIP experience that customers associate with us, whilst also showcasing the touches that have driven the continued success of Jet2CityBreaks, making us the largest UK operator of European city breaks.”
