K11 Group is proud to announce that the globally renowned luxury Parisian fashion maison Louis Vuitton will be debuting its highly anticipated Men’s Pre-Fall 2024 Show on the runway in Hong Kong. This exclusive showcase will take place at the iconic Avenue of Stars in partnership with K11 MUSEA, both integral parts of K11 Group’s marquee mega development project K11 Victoria Dockside, offering unparalleled art, culture, retail, leisure, hospitality, and work experiences at Tsim Sha Tsui harbourfront. Set for 30 November (Thursday), this event will be history-making for Hong Kong. Renowned for its longstanding status as a prominent arts enclave, this monumental event will further solidify Hong Kong’s reputation as a thriving economic and cultural hub, and assert its position as one of the world’s foremost fashion capitals.

Transforming the Avenue of Stars into a never-before-seen Louis Vuitton’s fashion runway

Avenue of Stars at K11 Victoria Dockside is a vibrant landmark that commemorates the city’s iconic stars, with one of the most stunning harbour views in the world serving as the backdrop. K11 MUSEA, the brainchild of Adrian Cheng, Chief Executive Officer of New World Development and Founder & Chairman of K11 Group, is renowned for its cultural-retail concept with a curation of leading international brands and world-class art and cultural events. The “Silicon Valley of Culture” will provide an exceptional platform to showcase the epitome of global fashion, luxury, art, and culture.

Historic showcase reinforcing Hong Kong’s status as a global cultural and fashion hub 

With its rich history of introducing and promoting boundary-pushing art and cultural events, K11 Victoria Dockside shines as the ideal stage for Louis Vuitton’s debut Men’s Pre-Fall 2024 Show in Asia. The spotlight is on K11 Victoria Dockside, with global and regional fashion mavens, influential arbiters, and fashion luminaries preparing to gather in the city to witness this prominent moment in fashion history.

Louis Vuitton’s menswear creative director, Pharrell Williams, has  undeniably left an indelible mark in the fashion world. Fresh off the success of the menswear Spring/Summer 2024 collection at Paris Fashion Week in June, all eyes are on his Pre-Fall 2024 collection as he infuses his creative vision and signature style with Louis Vuitton’s ever-changing DNA — a show that will further enrich the vibrant tapestry of Hong Kong’s fashion landscape.

K11 Victoria Dockside fostering cultural creativity and innovation

The Louis Vuitton Pre-all 2024 fashion show follows in the footsteps of several other cultural highlights that have previously graced K11 Victoria Dockside and K11 MUSEA, the cultural-retail destination crafted by Adrian Cheng together with 100 Creative Powers, a roster of 100 international architects, artists and designers. This event further solidifies the reputation of K11 MUSEA as a hub for fashion, digital and modern art, collectibles, pop culture, and more.

In 2019, the Festival de Cannes Film Week made its Asia debut at K11 MUSEA. Brought to Hong Kong by Pierre Lescure, President of the Festival de Cannes, and Thierry Frémaux, General Delegate of Festival de Cannes and Adrian Cheng, Festival de Cannes Film Week was the celebration of creativity, culture and cinema, and was set to become the city’s iconic film week.

In 2021, K11 NIGHT celebrated “Savoir-aire: The Mastery of Craft in Fashion,” an exhibition co-curated by Carine Roitfeld and Adrian Cheng examining the exceptional craftsmanship behind haute couture. The following year, the stage was set for “The Love of Couture: Artisanship in Fashion Beyond Time,” a collaboration with the V&A Museum and renowned production designer Cheung Suk-ping that paid homage to the creativity, artisanship and boundless possibilities of couture. The groundbreaking METAVISION NFT exhibition added to K11 MUSEA and K11 Victoria Dockside’s milestones in 2022, underscoring Hong Kong’s diversity and innovation in the digital art world. K11 MUSEA then presented “City As Studio” in 2023, curated by Jeffrey Deitch, that showcased the breadth and depth of graffiti and street art across generations.

Looking forward, the internationally recognised rising Thai artist Korakrit Arunanondcha’s immersive video installation “Painting with History in a Room Filled with People with Funny Names 3” will be K11 MUSEA’s year-end exhibition, presented from Dec 2023 to Jan 2024 as part of this year’s K11 NIGHT under the theme of “A Memory Palace”. Last but not least, this Christmas season, K11 MUSEA and YouTube are set to co-create the world’s first YouTube pop-up café ‘Rhythm & Brews’, highlighting the intersection of pop culture and modern lifestyle that further diversifies K11 Group’s cultural offerings.