The Advantage Travel Partnership ‘Keep Calm Travel On’ campaign offers a positive outlook on the travel industry which agents can use to encourage their clients to make bookings with confidence.

The company has launched an Instagram account ‘KeepTheWorldTravelling’ which will post advice, travel deals, images and videos to encourage travellers to continue travelling to the majority of destinations by following Foreign and Commonwealth Office (FCO) and Association of British Travel Agents (ABTA) advice.

The travel agent consortium will regularly update it with inspiring visual content accompanied with consumer messages from travel deals to agent’s top travel tips, as well as news from airlines, hotels, destinations and cities.

Julia Lo Bue-Said, CEO of Advantage Travel Partnership said: “We hope to show through the sharing of positive and exciting imagery, alongside advice and amazing travel deals, that exploration of the world can still be enjoyed.”