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Korean Air to buy Asiana Airlines for USD 1.6 billion

Korean Air to buy Asiana Airlines for USD 1.6 billion

Megha Paul

- November 16, 2020

South Korean flag carrier Korean Air said today it will buy out its smaller troubled rival Asiana Airlines in a USD 1.6 billion deal as it looks to consolidate with the coronavirus pandemic sending shockwaves through the global aviation sector.

Worldwide travel restrictions imposed to prevent the disease from spreading have wreaked havoc on the airline industry, hammering Asiana, which was already in trouble. “The main reason behind Korean Air’s decision to acquire Asiana Airlines at this time is to stabilise the Korean aviation industry, which is suffering from the Covid-19 pandemic,” Korean Air said in a statement.

“Once Korean Air completes its acquisition of Asiana Airlines, the airline is expected to be ranked as one of the top 10 airlines in the world,” it added. The deal also includes Asiana’s affiliates, including low-cost carriers Air Seoul and Air Busan.

“Considering that Korean Air’s financial status could also be endangered if the Covid-19 situation is prolonged, it is inevitable to restructure the domestic aviation market to enhance its competitiveness and minimize the injection of public funds,” the Korean Air statement stated.

Asiana has long been plagued by financial problems prompting parent company Kumho Industrial to put its 31% stake up for sale last year as it came under pressure from its creditors. A previous deal for a South Korean builder, HDC Hyundai Developer, to acquire Asiana collapsed in September as the pandemic tore through the aviation industry.

(Source: AFP)

May we all strive to emulate her virtues and remember that true wealth lies in the depth of our character, the sincerity of our actions, and the impact we have on those around us.”

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Korean Air to buy Asiana Airlines for USD 1.6 billion

Megha Paul

- November 16, 2020

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May we all strive to emulate her virtues and remember that true wealth lies in the depth of our character, the sincerity of our actions, and the impact we have on those around us.”

Stay riveted for our next gala event, The Brand Travel Daily Media Travel Excellence Awards that recognizes and celebrates the outstanding achievements of companies and individuals in the travel, airline, and hospitality industry. They are scheduled to take place in 11 October, 2024

For inquires, to attend or sponsor next awards, kindly email here: Gary@traveldailymedia.com

If you know of any female leaders or up and coming superstars in the Travel and Hospitality industry you would like to nominate, please visit our page and complete a nomination form!
The prestigious IWTA Awards 2024 Award Winners are listed below:

content studio box

…there are many ways you can work with us to advertise your company and connect to your customers. Our team can help you design and create an advertising campaign.

We can also organise a real life or digital event for you and find thought leader speakers as well as industry leaders, who could be your potential partners, to join the event. We also run some awards programmes which give you an opportunity to be recognized for your achievements during the year and you can join this as a participant or a sponsor.

Let us help you drive your business forward with a good partnership!

x Studio

Connect with your clients by working with our in-house brand studio, using our expertise and media reach to help you create and craft your message in video and podcast, native content and whitepapers, webinars and event formats