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Cash, time or service: LCCs vs traditional airlines

Cash, time or service: LCCs vs traditional airlines

Alastair Newport

- November 30, 2018

The choice between flying a low cost carrier (LCC) or a standard airline can be tricky; the difference in costs are huge and so the savings made from opting for the cheaper flight can be very attractive to anyone, no matter their walk-of-life. Twice now I have sat across the aisle from icons of the rock world on the LCC’s LCC, Ryan Air.

However, it’s not all about the price to leg room ratio. According to data from FlightDelayed.co.uk’, if time is a factor, fliers maybe ever so slightly better off opting for an LCC over a traditional airline, which win the battle of on-time performance – but not by much. In fact, it’s as little as 0.6%.

With that being said, let’s take a look at the best and the worst.

Worst

TAP Air Portugal

The traditional airlines’ category sees TAP Air Portugal claim the title of the most delayed airline in Europe with an OTP of 57.9%. Outstandingly, almost half of their flights will arrive with at least a 15-minute delay. The second place goes to Corsair International, with an OTP of 62.7%.

When it comes to flying passengers for a cheaper price, Eurowings come in last with an OTP of 64.2%. Chasing them is Vueling with an OTP of 69.4%.

Best

Iberia Express

Leading the pack is Iberia Express (the short-haul arm of Iberia) with an OTP of 87.8% in the traditional airlines’ division. For the low-cost part of the data, Sun Express takes the prize with an OTP of 85.3%. An honourable mention goes to Jet2 who have been operating this year with an OTP of 84.7%.

Yet, when we look at the markets as a whole, the  OTP of LCC’s and traditional airlines it averages out as traditional airlines’ 75% and LCC’s 75.6%. A difference of 0.6%.

So, if we take time and cash out of the picture what is the deciding factor?

Winner

Kevin Lamers

Discussing the findings Flight-Delayed.co.uk’s communications manager, Kevin Lamers, points out that it is the passenger experience which is the deciding factor, saying: “It all becomes very clear when you take into account customer care and satisfaction and besides their baggage policies, the handling of passengers’ complaints and claims is one of the most frustrating aspects of the travel experience when flying with low-cost carriers.”

This isn’t something I think you can argue with. We have all been, well mostly all, young and impecunious and the relatively small sums for a budget flight holiday in the sun are very appealing. But the first time you experience an upgrade, or step away from a hostel/cheap hotel, in favour of something more swanky and take in the difference in service levels it’s hard to walk away. And, as Lamer says, some LCC’s can be very disappointing in this area, leaving customers with a nasty taste in the mouth.

Ultimately cash is king but if passengers don’t have to budget I’d suggest a traditional carrier every single time. No matter which rock stars you might get to spy.

May we all strive to emulate her virtues and remember that true wealth lies in the depth of our character, the sincerity of our actions, and the impact we have on those around us.”

Stay riveted for our next gala event, The Brand Travel Daily Media Travel Excellence Awards that recognizes and celebrates the outstanding achievements of companies and individuals in the travel, airline, and hospitality industry. They are scheduled to take place in 11 October, 2024

For inquires, to attend or sponsor next awards, kindly email here: Gary@traveldailymedia.com

If you know of any female leaders or up and coming superstars in the Travel and Hospitality industry you would like to nominate, please visit our page and complete a nomination form!
The prestigious IWTA Awards 2024 Award Winners are listed below:

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Cash, time or service: LCCs vs traditional airlines

Alastair Newport

- November 30, 2018

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May we all strive to emulate her virtues and remember that true wealth lies in the depth of our character, the sincerity of our actions, and the impact we have on those around us.”

Stay riveted for our next gala event, The Brand Travel Daily Media Travel Excellence Awards that recognizes and celebrates the outstanding achievements of companies and individuals in the travel, airline, and hospitality industry. They are scheduled to take place in 11 October, 2024

For inquires, to attend or sponsor next awards, kindly email here: Gary@traveldailymedia.com

If you know of any female leaders or up and coming superstars in the Travel and Hospitality industry you would like to nominate, please visit our page and complete a nomination form!
The prestigious IWTA Awards 2024 Award Winners are listed below:

content studio box

…there are many ways you can work with us to advertise your company and connect to your customers. Our team can help you design and create an advertising campaign.

We can also organise a real life or digital event for you and find thought leader speakers as well as industry leaders, who could be your potential partners, to join the event. We also run some awards programmes which give you an opportunity to be recognized for your achievements during the year and you can join this as a participant or a sponsor.

Let us help you drive your business forward with a good partnership!

x Studio

Connect with your clients by working with our in-house brand studio, using our expertise and media reach to help you create and craft your message in video and podcast, native content and whitepapers, webinars and event formats