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Le Méridien Hotels & Resorts push global growth with marquee Melbourne signing

Le Méridien Hotels & Resorts push global growth with marquee Melbourne signing

Alastair Newport

- February 15, 2018

Marriott International have announced the signing of Le Méridien Melbourne — in partnership with owner and developer Jinshan Investment Group. Slated to open in 2020, the 235-room hotel will boast the brand’s distinct mid-century modern approach to design and bold ‘Destination Unlocked’ positioning. This signing reinforces Le Méridien’s dynamic global growth, following recent openings in Italy, South Korea, China and the United States, all within the last 12 months.

“Marriott International is pleased to reintroduce Le Méridien to Australia, in particular to Melbourne,” said Sean Hunt (main picture), area vice president for Marriott International, Australia, New Zealand and the Pacific. “Melbourne is known as one of Australia’s most European cities, especially with its art, culture and food attractions. As a Parisian-born brand focused on unlocking a destination, Le Méridien is the perfect fit for the city and the hotel is set to become a landmark for cultural-focused travelers visiting the city.”

Situated amongst art galleries, boutiques and bistros, Le Méridien Melbourne will be located near the city’s cultural center, fronting the Bourke/Spring Street tram stop and a stone’s throw from Victoria’s Parliament Square. The 12-story hotel, converted from an existing low-rise building, will draw inspiration from both the brand and the modern nature of the coastal capital of the state of Victoria.

“The arrival of Le Méridien brand into Australia is a momentous move for Marriott International,” said Richard Crawford – senior director for development at Australia, New Zealand and Pacific, Marriott International.

The hotel will transform the traditional lobby space into the brand’s signature Le Méridien Hub, which evolves from a coffee house by day, to a sophisticated cocktail bar by night. Le Méridien Melbourne will also feature Cuisines, a 90-seat all day dining restaurant; a 210 square meter function space and three breakout rooms; a heated swimming pool and large fitness centre.

“We’re excited to partner with Marriott International to open Le Méridien Melbourne,” said Tony Chau, project manager of Jinshan Investment Group. “Le Méridien brand’s focus on culture will provide a distinctive offering for visitors to Melbourne; it was always our intention to partner with a brand with such an exceptional point of difference. Le Méridien Melbourne will play a significant role in catering to cosmopolitan and forward-looking travelers to the city.”

Upon opening, Le Méridien Melbourne will join Marriott International’s growing portfolio in the Pacific, with 27 hotels in operation, including Le Méridien Isle of Pines, Le Méridien Nouméa and Le Méridien Seoul. Marriott International also operates two Le Méridien hotels in the South Pacific; Le Méridien Bora Bora and Le Méridien Tahiti. The new opening comes as part of Marriott International’s commitment to open 50 hotels in Australia, New Zealand and the Pacific by the end of 2021.

For more information please visit: lemeridienhotels.com or marriott.com.au.

May we all strive to emulate her virtues and remember that true wealth lies in the depth of our character, the sincerity of our actions, and the impact we have on those around us.”

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Le Méridien Hotels & Resorts push global growth with marquee Melbourne signing

Alastair Newport

- February 15, 2018

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May we all strive to emulate her virtues and remember that true wealth lies in the depth of our character, the sincerity of our actions, and the impact we have on those around us.”

Stay riveted for our next gala event, The Brand Travel Daily Media Travel Excellence Awards that recognizes and celebrates the outstanding achievements of companies and individuals in the travel, airline, and hospitality industry. They are scheduled to take place in 11 October, 2024

For inquires, to attend or sponsor next awards, kindly email here: Gary@traveldailymedia.com

If you know of any female leaders or up and coming superstars in the Travel and Hospitality industry you would like to nominate, please visit our page and complete a nomination form!
The prestigious IWTA Awards 2024 Award Winners are listed below:

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…there are many ways you can work with us to advertise your company and connect to your customers. Our team can help you design and create an advertising campaign.

We can also organise a real life or digital event for you and find thought leader speakers as well as industry leaders, who could be your potential partners, to join the event. We also run some awards programmes which give you an opportunity to be recognized for your achievements during the year and you can join this as a participant or a sponsor.

Let us help you drive your business forward with a good partnership!

x Studio

Connect with your clients by working with our in-house brand studio, using our expertise and media reach to help you create and craft your message in video and podcast, native content and whitepapers, webinars and event formats