London Marriott Hotel Park Lane has partnered with world-renowned toy emporium, Hamleys, to offer little guests the opportunity to handpick their own British bear from the hotel’s in-room teddy bear menu and behind the scenes shop experiences to families staying in the hotel.

Established in 1760, Hamleys is the brainchild behind the finest bears and knows a thing or two about creative design which sparks imagination and ensures the best bear hugs for little guests. Upon arrival, families will be whisked off to their stunning suite and little guests will be welcomed with the hotel’s bespoke in-room teddy bear menu consisting of 11 themed bears.

From great British favourites such as Beefeaters to the contemporary Pilot, the menu explains each bear’s name, their unique characteristics and what type of owner they are looking for.

When tots have chosen their bear and wish to meet their new companion, a swift call to their bear butler is required. A knock on the suite door a few moments later and in true silver-service style, little ones are magically greeted by the hotel’s bear butler with their newly-selected Hamleys bear, ready for adoption.