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Lufthansa Group partners with Amadeus

Lufthansa Group partners with Amadeus

Kanchan Nath

- September 14, 2022

Lufthansa Group and Amadeus are expanding their partnership to further modernise travel distribution and retailing.

“The Lufthansa Group remains fully committed to shaping the aviation industry and modernising air travel experiences for our passengers,” said Tamur Goudarzi Pour, chief commercial officer and member of the management board of Swiss.

“I am excited that with the signing of this ground-breaking distribution agreement, which also enables the introduction of two NDC models, we continue on our path to modernize airline retailing together with our long-term partner Amadeus. “Together, as industry leaders, we will substantially accelerate the penetration of modern industry standards such as NDC on a global scale.”

Lufthansa Group and Amadeus are working to integrate the airlines’ NDC offers into the Amadeus Travel Platform targeting a gradual global roll-out in quarter four 2022 onwards, commencing in selected European markets, and thus enable shopping, booking, payment and servicing in a solution that is fully integrated into the Amadeus ecosystem.

“The reach, scale and sophisticated retailing capabilities of our NDC-enabled solutions will help Lufthansa Group and Amadeus travel sellers better serve their customers with more relevant offerings,” said Decius Valmorbida, president of Travel at Amadeus. “This agreement comes at a time when NDC and the move towards travel retailing is evolving rapidly, and we believe such traveller-centric partnerships will be critical to the sustainable growth of our industry.”

As of quarter four this year, Lufthansa Group airlines’ NDC-sourced content will be available via the Amadeus NDC-enabled interfaces – Amadeus Selling Platform Connect, Amadeus Travel API and Cytric Travel & Expense. This includes NDC offers from Lufthansa, Swiss, Austrian Airlines, Brussels Airlines, Air Dolomiti and Eurowings Discover, including continuous pricing and a wide range of ancillary services.  Beyond NDC offers, travel sellers will continue having access to Lufthansa Group airlines content through existing EDIFACT technology.

 

 

 

May we all strive to emulate her virtues and remember that true wealth lies in the depth of our character, the sincerity of our actions, and the impact we have on those around us.”

Stay riveted for our next gala event, The Brand Travel Daily Media Travel Excellence Awards that recognizes and celebrates the outstanding achievements of companies and individuals in the travel, airline, and hospitality industry. They are scheduled to take place in 11 October, 2024

For inquires, to attend or sponsor next awards, kindly email here: Gary@traveldailymedia.com

If you know of any female leaders or up and coming superstars in the Travel and Hospitality industry you would like to nominate, please visit our page and complete a nomination form!
The prestigious IWTA Awards 2024 Award Winners are listed below:

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…there are many ways you can work with us to advertise your company and connect to your customers. Our team can help you design and create an advertising campaign.

We can also organise a real life or digital event for you and find thought leader speakers as well as industry leaders, who could be your potential partners, to join the event. We also run some awards programmes which give you an opportunity to be recognized for your achievements during the year and you can join this as a participant or a sponsor.

Let us help you drive your business forward with a good partnership!

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Lufthansa Group partners with Amadeus

Kanchan Nath

- September 14, 2022

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May we all strive to emulate her virtues and remember that true wealth lies in the depth of our character, the sincerity of our actions, and the impact we have on those around us.”

Stay riveted for our next gala event, The Brand Travel Daily Media Travel Excellence Awards that recognizes and celebrates the outstanding achievements of companies and individuals in the travel, airline, and hospitality industry. They are scheduled to take place in 11 October, 2024

For inquires, to attend or sponsor next awards, kindly email here: Gary@traveldailymedia.com

If you know of any female leaders or up and coming superstars in the Travel and Hospitality industry you would like to nominate, please visit our page and complete a nomination form!
The prestigious IWTA Awards 2024 Award Winners are listed below:

content studio box

…there are many ways you can work with us to advertise your company and connect to your customers. Our team can help you design and create an advertising campaign.

We can also organise a real life or digital event for you and find thought leader speakers as well as industry leaders, who could be your potential partners, to join the event. We also run some awards programmes which give you an opportunity to be recognized for your achievements during the year and you can join this as a participant or a sponsor.

Let us help you drive your business forward with a good partnership!

x Studio

Connect with your clients by working with our in-house brand studio, using our expertise and media reach to help you create and craft your message in video and podcast, native content and whitepapers, webinars and event formats